Current Video Marketing Trends That You Should Know

These days video content is everywhere. From broadcast to social media, video content has become a key marketing tool for businesses. A recent survey from Statista found that one-third of consumers worldwide spend one to five hours watching paid video streaming services per week. Social media has only escalated the video craze and has directly impacted the way we learn, consume content, and make purchasing decisions. 

So, how can you take advantage of video marketing for your business? Read on to explore the latest trends in video marketing and discover how you can utilize video in your own marketing strategy. 

Want to get in on the action? Create your own quality video content with a 7-day free trial from VideoScribe. 

Short-form video 

The rise of short-form video continues to dominate the digital marketing space. The popularity of social media platforms such as TikTok, reels on Facebook and Instagram, and YouTube shorts demonstrate the power of short-form video content. The influence of TikTok is so extensive that as of April 2024, President Biden has signed a bill that will potentially ban the app in the US due to international security concerns. 

With attention spans dwindling, short-form video content is the most easily digestible and highly shareable way to get your business or message out there. Short-form video platforms allow for creative storytelling, teasing and showcasing products or services, and effectively building brand awareness within a few seconds. According to the Hubspot State of Marketing Report 2024, short-form ranks #1 for return on investment. 25% of marketers plan to invest more in short-form videos this year and 30% of marketers who aren’t currently using short-form videos plan to start in 2024. Don’t get left behind! Invest in short-form video content for your business now! 

Silent Video

It’s estimated that 85% of short videos viewed on Facebook are watched without sound. This is why marketers have started shifting their strategy when it comes to video content. Captions, context, and other ‘no-audio’ tactics are being used to convey information within video marketing content.

According to Tubular Labs, Including subtitles can increase an online video’s view-through rate by 80%. They also reported that 80% of viewers who watch with captions do so because they prefer captions, not because of hearing issues. These ‘no audio’ tactics make the video content more accessible overall. The audio-less animation GIF format has long been the popular choice to include more engaging video content, optimized for silent viewing. You can make your own custom GIF’s at VideoScribe. In addition, the majority of our social media templates are GIF-friendly! 

Video-First Comms

The overall rise in the demand and interest in video content has led to an increase in the use of video in all areas of marketing and communications. Integrating video into emails, newsletters, and other comms has become a popular way to increase the visibility of a brand or message.

According to research by Oberlo, adding videos to your email can increase click rates by 300%. At VideoScribe we make sure to include video previews of our templates in our emails so you can get the best idea of what the template looks like from the get-go! 

AI

Artificial intelligence continues to dominate all areas of marketing. AI is shaping the future of video marketing in many different ways. AI-powered tools enable brands to create highly personalized video content tailored to the preferences and interests of individual viewers. By leveraging data analytics and machine learning algorithms, brands can dynamically generate videos with customized messaging, visuals, and calls to action, resulting in more relevant and engaging content.

AI can also streamline video content creation through the automation of tasks such as scriptwriting and editing. You can learn more about how you can use ChatGPT to aid your video creation on our blog. In addition, AI-powered speech recognition and natural language processing technologies can automate the process of captioning and translating video content, making it more accessible to diverse audiences.

Vlogs

Vlogs, or video blogs have become a marketing tool for brands in helping to reshape how they connect with their audience. Vlogs offer a more authentic and personal way of engagement as they feature real people and genuine experiences, allowing brands to establish a deeper emotional connection with viewers. 

Vlogging is the ideal format for storytelling in a more relatable and transparent way. Whether it's behind-the-scenes footage, day-in-the-life vlogs, or personal anecdotes, storytelling helps humanize a brand and resonate with audiences on a more relatable level. This transparency helps build trust with viewers, who appreciate the honesty and authenticity of vlog content. By showcasing real experiences and personalities, brands can establish themselves as honest and trustworthy.

You can learn more about the power of video marketing  on our YouTube channel.

Stay ahead of the curve with these video marketing trends and consider implementing them into your marketing strategy to get your business noticed. Which of these trends did you already know? Which ones surprised you? Let us know in the comments below!