Video Marketing Statistics 2025

This list compiles up‑to‑date video marketing statistics for 2025 across adoption, performance, ROI, formats, and trends.

Usage & Adoption

1. 89% of businesses use video marketing in 2025. [Wyzowl]
2. Only 5% of companies are cutting their video budgets in 2025; over half are increasing them. [Wistia]
3. 95% of companies consider video marketing important in 2025. [Wix via Wyzowl]
4. 55% of marketers produce videos in-house, 14% outsource, 31% use both. [HubSpot]
5. 73% of video marketers have created explainer videos in 2025. [Shopify]
6. Nearly half of companies spent under $5,000 on video production last year. [Wistia]
7. 37% of marketers say they haven’t adopted video marketing because they don’t know where to start. [HubSpot]
8. 18% of businesses use AI tools for video content creation. [DemandSage]
9. 59% of creators use automated captions or transcripts. [Wistia]
10. Short-form video ad spend is projected to reach $111B in 2025. [Statista]

Traffic & Consumption

11. Video will make up 82% of all consumer internet traffic in 2025. [DemandSage] 
12. Users spend an average of 100 minutes daily watching online videos. [DemandSage] 
13. Online videos reached ~92.3% of internet users in Q3 2024. [The Social Shepherd] 
14. Videos under one minute have ~50% average engagement rate; videos over 60 minutes drop toward 17%. [HubSpot / Wistia] 
15. More than 75% of video views occur on mobile devices. [DemandSage] 
16. 78% of users prefer to learn about a product via short‑form video. [Wyzowl] 
17. 73% of people say videos of 30 seconds to 2 minutes are most effective. [Wyzowl] 
18. Short‑form digital video spending is rising ~12% year‑on‑year. [HubSpot report] 
19. Streaming video is expected to make up 91% of global internet traffic. [The Social Shepherd] 
20. In 2024, TikTok is predicted to overtake Facebook as the most popular platform for marketing videos. [The Social Shepherd] 

Engagement & Behavior

21. 82% of consumers say watching a video convinced them to buy a product. [OptinMonster]
22. 96% of video marketers say video has increased brand awareness. [Wyzowl]
23. 89% of consumers want to see more video content from brands. [Wyzowl]
24. 84% of video marketers say video directly increased sales. [Shopify]
25. 99% of video marketers say video helped users understand their product or service. [Wyzowl]
26. 78% of users prefer short-form videos to learn about a product or service. [DemandSage]
27. 88% of marketers say video helps generate leads. [Shopify]
28. 84% of video marketers report increased website dwell time from video. [Wyzowl]
29. 62% of marketers say video content helped reduce support queries. [Wistia]
30. 66% of marketers track ROI through engagement metrics like shares and comments. [HubSpot]

ROI, Measurement & Formats

31. 93% of marketers report a positive ROI from video marketing. [Wyzowl]
32. 66% of marketers say product videos deliver the best ROI. [Shopify]
33. 62% of marketers measure ROI through video views. [HubSpot]
34. 49% of marketers use lead generation and click-throughs as ROI indicators. [Wistia]
35. 40% evaluate video success by tracking brand awareness and PR results. [Wyzowl]
36. 36% of marketers consider customer retention/engagement as ROI metrics. [DemandSage]
37. 30% of marketers directly track revenue impact from video. [Wyzowl]
38. 71% of all video content produced is branded content. [Shopify]
39. 83% of marketers use short-form video; 39% use long-form, and 14% use live video. [HubSpot]
40. 19% use engagement heatmaps, while 14% monitor where videos are embedded to analyze performance. [Wistia]

Key Takeaways

• Video marketing is nearly ubiquitous — most businesses already use it and plan to deepen investment.
• Short‑form, explainer, and product videos are among the most effective formats for ROI and engagement.
• Measurement of ROI is diversifying — not just views but leads, engagement, brand metrics, retention.
• Mobile and brief videos dominate consumption trends, making concise storytelling essential.
• The strong correlation between video and metrics like sales, traffic, and dwell time underscores its business value.

These statistics matter especially for VideoScribe because whiteboard animation and explainer videos match many high‑impact video formats (product explanations, educational content, short narratives). They align with the trends toward concise, comprehension‑boosting video formats and help organizations deliver strong ROI, better engagement, and clearer messaging to their audiences.

Updated September 2025.