Don't Let December Go Dark: Keep Prospects Warm with Engaging Video Outreach

Here's what happens when you let December slide by: those warm leads you've been nurturing all year? They cool off faster than hot cocoa left on the porch. Email open rates drop by 15-20% compared to November, and suddenly that promising Q4 pipeline looks more like a Q1 scramble.

But what if December could be your secret weapon instead of your dead zone?

The December opportunity nobody's talking about

While your competitors are sending the same tired "Season's Greetings" email (or worse, going completely dark), you could be the one bright spot in your prospects' inbox. The one they actually remember come January.

Video outreach changes everything. We're not talking about another text-heavy email lost in the holiday shuffle. We're talking about something that makes people stop scrolling and actually pay attention.

Consider this: video emails have 96% higher click-through rates than text emails. In December, when attention is at a premium, that difference becomes your competitive edge.

Why video works when everything else doesn't

December is relationship season. People are naturally more open to personal connections, nostalgic content, and feel-good messages. It's the perfect time to show the human side of your business.

Video delivers that human touch at scale. A well-crafted animated video feels personal without being pushy. It says "I'm thinking of you" without screaming "BUY NOW!"

Plus, let's be honest – December inboxes are quieter. With fewer emails competing for attention, your video message has room to shine. It's like being the only colorfully wrapped present under a sparse Christmas tree.

5 December video messages that actually get responses

1. The "Year in Review" celebration video

Create a quick animated recap highlighting your client's wins or industry achievements. Make them the hero of the story. People love seeing their success celebrated, especially at year's end.

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This sales explainer video template works perfectly for creating year-end success stories that highlight value without being salesy.

2. The gratitude video that stands out

Skip the generic "Happy Holidays" message. Create a genuine thank-you video acknowledging specific interactions or considerations from the year. Mention that proposal they reviewed, that demo they attended, that conversation that sparked ideas.

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3. The "sneak peek" teaser

Give prospects something to look forward to. Share a brief, exciting preview of what's coming in the new year. New features? Industry insights? Partnership opportunities? Make January feel like something worth rushing toward.

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4. The helpful holiday video

Share something useful for the season. Maybe it's "5 ways to wrap up projects before year-end" or "Quick wins to impress your boss before the holidays", Or an update on a project's progress. Provide value first, relationship second, pitch never. 

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5. The personal check-in

For high-value prospects, create individual videos. A simple "Thinking of you this season, hope Project X is going well" can work wonders. Personalized video messages have 16x higher click-to-open rates – that's not a typo.

Creating December magic with VideoScribe

The beauty of VideoScribe? You don't need a film degree or a production budget. You need about 10 minutes and a dash of creativity.

Start with a template, then make it yours. Add your brand colors but keep some festive flair. Drop in your logo but surround it with snowflakes or seasonal elements. The goal is professional with personality.

Quick customization wins:

• Use winter color palettes (blues, silvers, whites) even for non-holiday messages
• Add subtle animations like falling snow or twinkling stars to templates
• Keep videos under 60 seconds – attention spans are shorter in December
• Include closed captions – many people watch videos silently during work hours

Timing your December outreach perfectly

December video outreach is all about rhythm. Week one? Full steam ahead. Week two? Keep it warm but lighter. Week three? Brief check-ins only. Week four? Radio silence (they're not checking email from the ski lodge).

Subject line gold for December:

• "Quick video thank you before the year ends 🎁"
• "Your 2025 wins in 60 seconds"
• "Something special for [Company Name]"
• "Before you log off for the holidays..."
  
  

Follow up in early January with "Hope you had a great break! Here's that video I mentioned..." Many prospects are more receptive to outreach when they're refreshed and planning their Q1.

Measuring what matters

Track more than just open rates. December success looks like:

• Video completion rates (aim for 70%+)
• Replies and responses (even "thanks!" counts)
• Meeting bookings for January
• Social shares or forwards of your video
  
  

The real win? When prospects mention your video in January calls. "I loved that year-end video you sent" is music to any salesperson's ears.

Setting up your Q1 for success

December video outreach isn't just about maintaining momentum – it's about building it. Every touchpoint creates a foundation for stronger relationships in the new year.

Think of it this way: while others are playing catch-up in January, you're already three steps ahead. Your prospects remember you. They're warmed up. They're ready to talk business.

The companies crushing it with video aren't doing anything magical. 81% of businesses now use video as a marketing tool because it works. In December, it works even better.

So don't let December go dark. Keep those connections warm, those conversations flowing, and those opportunities alive. Your Q1 self will thank you.

Ready to light up your prospects this December? Start creating engaging animated videos with VideoScribe today. No experience needed, just enthusiasm and 10 minutes of your time. Try VideoScribe free and keep your pipeline warm this holiday season.