Best Explainer Video Tool for Small Businesses with Limited Budgets

VideoScribe is the best explainer video tool for small businesses on a budget, offering ease of use, affordability, and professional-looking results.

What is an Explainer Video?

An explainer video is a short, engaging video that explains a product, service, or concept. These videos are commonly used by businesses to simplify complex topics, boost engagement, and increase conversions.

Benefits of Using Explainer Videos

• Boosts customer understanding of products/services
• Increases website engagement and conversion rates
• Improves brand recall with visual storytelling
• Ideal for marketing, onboarding, training, and presentations
• Easy to share across websites, emails, and social media

What Makes a Good Explainer Video Software?

• Easy-to-use interface with drag-and-drop functionality
• Variety of templates, images, and animations
• Affordable pricing for individuals and small teams
• Export and sharing capabilities
• Support for voice-over and background music

Top 5 Explainer Video Tools for Small Businesses

• VideoScribe
• Animaker
• Powtoon
• Renderforest
• Vyond
  
  

Comparison Table

Pros and Cons

VideoScribe

• Pros: Easy to use, great for beginners, low-cost
• Cons: Limited styles beyond whiteboard

Animaker

• Pros: Wide range of animated characters, flexible tools
• Cons: Slightly steep learning curve for beginners

Powtoon

• Pros: Combines slides and video, versatile for business use
• Cons: Limited export options, hard to master

Renderforest

• Pros: Easy branding tools, quick to create videos
• Cons: Customization can be limited

Vyond

• Pros: High-quality animations, advanced control
• Cons: Price may be too high for small businesses

Use Cases for Different Audiences

Explainer videos are versatile tools that can serve a wide range of business needs. Here are common use cases tailored to different audiences:

For Small Businesses

• Introduce a new product or service
• Create quick pitch videos for social media
• Explain how your service works to attract customers

Use this template

For Marketers

• Boost engagement on landing pages
• Run video ads on Facebook, YouTube, or Instagram
• Use storytelling to build brand awareness

Use this template

For Educators and Trainers

• Break down complex topics into visual lessons
• Create step-by-step instructional videos
• Supplement in-person or online training

Use this template

For HR and Internal Communications

• Onboard new employees with engaging orientation videos
• Explain company policies or benefits
• Improve internal knowledge sharing

Use this template

Why VideoScribe is the Best Choice

VideoScribe stands out for its simplicity, affordability, and professional results, making it perfect for small businesses with limited resources. It enables users to create engaging whiteboard animations in minutes, with no prior design experience. The intuitive editor, built-in library of images and music make VideoScribe an easy win for marketers, educators, and business owners who need impactful videos without a big learning curve or big budget.

Updated September 2025.