Welcome to 2026 and the first content calendar of the year! Get ahead this year with notable dates for January to help you finesse your content strategy. 📅
But first, why not kickstart your content creation journey with a free 7-day VideoScribe trial? Click the button below to unlock the power of animated videos for your social media channels 👇
The Ultimate January Social Media Video Content Calendar 👇
Whole of January - Dry January
January is also known as 'dry January' and many people will ditch the alcohol for the entire month to make up for the amount of drinking that takes place in December. It is a great opportunity to tap into wellness, balance and fresh-start messaging. Create short, upbeat explainer videos sharing healthy tips, mocktail recipes, productivity boosts or reset ideas, subtly tying back to your product or service. Keep the tone positive without preaching.
1st January - New Year's Day
New Year's Day, celebrated on January 1st, marks the beginning of a fresh calendar year. It is a time of reflection, resolutions, and new beginnings. Highlight your brand's priorities for the year ahead, share customer success moments from last year, or inspire your audience with 'what's coming next'. Customize one of our New Year templates to get started....
5th January - Twelfth Night
Twelfth Night marks the end of the Christmas season following 'the twelve days of Christmas' which begins on December 25th. Rooted in medieval and Christian traditions, it is a time for festive revelry and a night of misrule. Shakespeare’s famous play Twelfth Night draws inspiration from the holiday’s themes of disguise and merriment. But it also marks a return to routine and can be used to for storytelling messages around getting 'back to business'.
15th January - Get To Know Your Customers Day
This is the perfect moment to put your audience in the spotlight. Use VideoScribe to create simple animated videos that share customer stories, showcase survey results, or ask engaging questions to spark conversation. Illustrated videos make it easy to humanize your brand, show you’re listening, and strengthen relationships without needing complex production. We have plenty of templates you can customize...
19th January - Martin Luther King Day
This day commemorates the life of Dr. King, a Baptist minister and prominent leader in the American civil rights movement. It is an opportunity to reflect on values such as equality, purpose and positive change. Create thoughtful, understated videos that share meaningful quotes, highlight community initiatives, or reinforce your organisation’s commitment to inclusivity, keeping the focus on respect and impact rather than promotion.
19th January - Blue Monday
Often labelled the “most depressing day of the year,” Blue Monday is a chance for brands to focus on support, motivation and wellbeing. Create uplifting animated videos that share encouraging messages, practical tips, or simple reminders of support, helping your audience feel seen while aligning your brand with positivity and care.
21st January - Hugging Day
Hugging Day is a fun opportunity to share warmth and connection online. Create playful animated videos celebrating teamwork, customer appreciation or community support, using illustrated characters and friendly messaging to convey connection, even in digital spaces.
24th January - International Day of Education
International Day of Education is a great moment for brands to highlight learning, growth and knowledge-sharing. Create simple explainer or educational videos that share insights, tips or resources related to your industry, while positioning your business as a helpful and trusted voice.
25th January - Burns Night
Burns Night is a Scottish holiday that honors the life and works of Scotland's national poet, Robert Burns. Known for his timeless poetry and songs, including Auld Lang Syne, Burns is celebrated with traditional Scottish festivities. The events of the day typically include recitations of Burns’ poetry, singing, and feasting on traditional Scottish foods such as haggis. Burns Night is a cherished occasion to celebrate Scottish culture, literature, and heritage with warmth, wit, and revelry. Check out some inspirational imagery from our library below. Create short animated stories featuring famous Burns quotes, fun cultural facts or themed messages, tying them back to your brand with a light, respectful touch.
Images from VideoScribe and Noun Project Library
26th January: Australia Day
Australia Day is the official national day of Australia and is celebrated with firework displays, beach barbecues and street parades. An opportunity to recognise community, culture and shared experiences, while being mindful of its significance for many. Create thoughtful animated videos that celebrate togetherness, highlight local stories, or focus on values such as respect and inclusion, keeping messaging positive and considerate.
28th January: Data Privacy Day
Data Privacy Day is a great opportunity to build trust and transparency with your audience. Create clear, easy-to-understand animated videos explaining how customer data is protected, sharing best practices, or offering simple privacy tips, reinforcing your brand’s commitment to security and responsibility.
31st January: National Hot Chocolate Day
National Hot Chocolate Day is perfect for relaxed, feel-good content. Create cosy animated videos featuring warm illustrations, playful messaging or behind-the-scenes moments, while creatively linking the theme of comfort and indulgence back to your brand or product.
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