Welcome to 2025 and the first content calendar of the year! Get ahead this year with notable dates for January to help you finesse your content strategy. 📅

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The Ultimate January 2025 Social Media Video Content Calendar 👇

1st January: New Year's Day

New Year's Day, celebrated on January 1st, marks the beginning of a fresh calendar year. It is a time of reflection, resolutions, and new beginnings. Many people use the day to set goals or resolutions for personal growth. Altogether, New Year's Day symbolizes hope and the promise of a brighter future, making it a universal celebration of renewal and possibilities.

5th January: Twelfth Night

Twelfth Night marks the end of the Christmas season following 'the twelve days of Christmas' which begins on December 25th. Rooted in medieval and Christian traditions, it is a time for festive revelry and a night of misrule. Shakespeare’s famous play Twelfth Night draws inspiration from the holiday’s themes of disguise and merriment.

20th January: Blue Monday

Blue Monday typically falls on the third Monday of January and is often dubbed the "saddest day of the year." The term was originally coined as part of a marketing campaign and reflects post-holiday blues, cold weather, financial stress, and fading New Year's resolutions, which can contribute to a collective low mood. Blue Monday serves as a reminder to prioritize mental health, seek connection, and practice self-care. Use this day to spread some joy among friends or in your workplace. You could send a funny video around the office or bring in a sweet treat to share with colleagues. We have lots of fun meme imagery to assist your funny video creation. Check out some silly cats below!

funny cats

Images from VideoScribe Library

25th January: Burns Night

Burns Night is a Scottish holiday that honors the life and works of Scotland's national poet, Robert Burns. Known for his timeless poetry and songs, including Auld Lang Syne, Burns is celebrated with traditional Scottish festivities. The events of the day typically include recitations of Burns’ poetry, singing, and feasting on traditional Scottish foods such as haggis. Burns Night is a cherished occasion to celebrate Scottish culture, literature, and heritage with warmth, wit, and revelry. Check out some inspirational imagery from our library below.

scottish imagery Images from VideoScribe and Noun Project Library

29th January: Lunar New Year

In 2025, the Lunar New Year falls on the 29th of January. This year marks the start of the year of the snake in the Chinese zodiac. Celebrated across East and Southeast Asia and in communities worldwide, the holiday is a time for honoring ancestors, reuniting with family, and embracing traditions that bring luck and prosperity. Festivities include grand feasts, red decorations, fireworks, and the exchange of red envelopes. The Snake, a symbol of wisdom, intuition, and transformation, is believed to bring a year of thoughtful reflection and strategic growth. The celebrations will last 15 days, culminating with the Lantern Festival on the 12th of February. Check out our Lunar New Year template below.

That's everything for January 2025! Let us know in the comments which days you're adding to your calendars and make sure to celebrate and share these events and special days with your audience.

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