How to Improve Internal Communications and Workplace Culture with Video

Posted by Amiee PreFontaine on October 8, 2024
Amiee PreFontaine

Effective internal communication is crucial for the smooth operation of any organization. It ensures that employees are aligned with the company’s goals, policies, and procedures. 

However, traditional communication methods, such as emails and meetings, can fail to convey complex information. Human resources departments can often struggle to effectively engage employees. This is where animated HR videos can help.

Animated videos offer a dynamic alternative, capturing attention and making messages easier to understand and remember. Creating animated videos with VideoScribe can provide a more engaging and personal approach to internal communication and can help foster a positive workplace culture. Below we will look at some applications for animated video for HR departments and why they should be your preferred method of communication.

But first, why not try it out for yourself with a 7-day free trial from VideoScribe.

Internal Campaigns and Announcements

Animation is visually captivating and grabs attention immediately. Unlike long emails or static text, animated videos stand out in a sea of internal communications, making them ideal for important announcements or campaigns you don’t want employees to miss. Animated video also simplifies and distils complex information into easily digestible content using visuals to break down key points. Additionally, animation is a great medium for storytelling, which can make internal campaigns and announcements more engaging and relatable. 

Generally, people tend to remember visual information better than text alone. Animated videos combine visuals with concise, clear messaging to improve memory retention. Overall, employees are more likely to recall important details from an animated video than from a written announcement.

Our Animated Text template can be used to draw attention to big announcements. Alternatively, our Sticky Notes template is designed to act like your own fully customizable bulletin board and is perfect for weekly updates or notes. 

 

Employee Recognition and Engagement

Animated videos can be a vibrant and gratifying way to publicly recognize employee milestones, such as work anniversaries, promotions, or exceptional performance. Personalized, creative animations that highlight specific contributions make the recognition more memorable and impactful, therefore promoting a positive workplace culture. Our Sharing Success and Employee Spotlight templates are designed to help HR departments celebrate company successes with ease. Simply customize to your company branding and replace our stock text and images with your own. 

Animated video can also improve employee feedback or participation. An animated video could help a feedback opportunity appear less intimidating and more informal, therefore encouraging wider participation. Using animated video may also gamify an opportunity or process, making employees more likely to engage and participate. Our Business - Save the Date template is an exciting and eye-catching way to promote an internal event or conference. 

 

Remote Work and Virtual Events

Building a strong company culture in a remote work environment can be challenging. Embrace the use of video in virtual environments by incorporating animated video into your remote communications. Animated video can make team updates more memorable and dynamic. Use animations for team newsletters, announcements, or project updates to keep employees informed and engaged in remote environments. Our Webinar Announcement Template can be used to promote virtual events in a playful but professional manner. 

 

Overall, animated videos can improve your internal communications strategy and boost workplace culture. Animated video makes internal communications and announcements more effective and transparent. Using animated video can make employee recognition and celebrating company successes even more exciting and rewarding. Video can also brighten virtual and remote working environments and altogether make communication more engaging and accessible. 

You can get our free downloadable guide to ‘Streamlining Internal Communications with Animated Videos’ which includes helpful tips, template examples, and a digital checklist to help you boost your internal communications and make the most out of your VideoScribe subscription. 

Topics: Business, Free Downloads, Human Resources

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