Why explainer videos matter for business communication
Ever tried explaining a complex product feature in an email? Or watched someone's eyes glaze over during your carefully crafted PowerPoint presentation? You're not alone.
The average office worker receives 121 emails per day and sits through countless meetings. Your brilliant ideas are competing with tidal wave of noise. That’s where explainer videos step in, they cut through the noice and make your message clear, simple and memorable.
Here's the kicker: viewers retain 95% of a message when they watch it in a video compared to just 10% when reading text. Your carefully written report? People remember one-tenth of it. Your explainer video? Nearly everything sticks.
What makes great explainer video software?
Not all video creation tools are created equal. After testing dozens of platforms (and drinking way too much coffee in the process), here's what separates the winners from the time-wasters:
User-friendly interface
If you need a PhD in design to create a simple video, that's a hard pass. The best software gets you from idea to video faster than you can say "quarterly review."
Template variety and customization
Cookie-cutter videos scream "I used a template!" Great software offers templates as starting points, not straightjackets. You want flexibility to match your brand's personality.
Export options and quality
Nothing's worse than creating a masterpiece only to export it as a pixelated mess. Look for HD options and multiple format support.
Pricing and scalability
Your needs today might be different from next year. Smart platforms grow with you without breaking the bank.
Top explainer video software platforms (2025)
VideoScribe: Best for whiteboard animation
VideoScribe gives your message that irresistible “being drawn right before your eyes” feel. It’s more than just cool to watch—it actually works! Studies show whiteboard animations can boost viewer retention by up to 15% compared to standard videos. 🙌✏️
The hand-drawn style tells a story as it unfolds, making your content feel personal, engaging, and super easy to follow. It’s like visual storytelling with a memory-boosting twist!
Now with Built-In AI Features!
Say hello to your new creative sidekick: VideoScribe’s AI tools! These new features make video creation faster, smarter, and way more fun:
- AI Script Generator: Staring at a blank page? Just enter your topic, and VideoScribe’s AI writes a polished, professional script in seconds.
- AI Image Generator: Need the perfect image? Describe it in a few words, and the AI creates custom visuals to match your message.
- AI Voiceover Generator: Skip the mic! Choose from a range of realistic voiceovers (in multiple languages and tones!) that sync perfectly with your animation.
No more juggling different tools—VideoScribe brings everything you need into one place, saving you time, money, and creative energy. 🚀💡
Budget-friendly brilliance:
No need for a big production crew or expensive gear—VideoScribe makes professional-looking animations totally accessible. Whether you’re a solo creator or a small team, you can create high-impact videos without blowing your budget. It’s a smart investment that pays off in better engagement and big-time savings.
Perfect for:
✅ Training videos that need to stick
✅ Product explainers that actually explain
✅ Educational content that doesn’t feel boring
✅ Anyone with a message to share, and no time to waste!
Biteable: Best for quick creation
Why it rocks: Lives up to its name—bite-sized video creation. From concept to completion in minutes.
Good for: Last-minute projects and rapid prototyping.
Moovly: Best for advanced users
Why it rocks: Powerful features for those who want complete creative control. The learning curve pays off in flexibility.
Good for: Design teams and video professionals.
Loom: Best for screen recording
Why it rocks: Not traditional animation, but perfect for software demos and tutorials. Record your screen with your face bubble for that personal touch.
Good for: Customer support and software training.
VideoScribe deep dive: Why it leads in business applications
Let me tell you a story. Sarah from HR was drowning in onboarding materials. New hires would nod politely through her presentations, then ask the same questions weeks later. Sound familiar?
She tried VideoScribe. Within 30 minutes (yes, really), she'd created a company culture video that new hires actually watched.
The secret? VideoScribe's hand-drawn animation style taps into how our brains process information. We're hardwired to pay attention when someone's drawing something for us. It's like having a personal teacher sketching ideas on a whiteboard just for you.
The science backs this up: The drawing hand creates anticipation. Your brain wants to see what comes next. This psychological hook keeps viewers engaged from start to finish.
Marketing teams report similar wins. Tom's software company saw demo video completion rates jump from 42% to 87% after switching to whiteboard style. 84% of people have been convinced to buy after watching a brand's video. Those aren't just numbers—that's revenue.
Industry-specific use cases
Marketing: Product demos and social media content
Forget static screenshots. Show your product in action with animated demos. Explain complex features without the complexity. Companies using video enjoy 41% more web traffic from search.
HR: Onboarding and training videos
Transform your employee handbook from doorstop to must-watch content. Cover policies, procedures, and culture in minutes instead of hours.
Sales: Pitch decks and customer testimonials
Stand out in crowded inboxes with video proposals. Turn customer success stories into compelling narratives that close deals.
Education: Course content and tutorials
Break down complex concepts into digestible chunks. Perfect for e-learning platforms and professional development programs.
Sign up for a 7 day free trial to customize any of these templates for your business
Getting started: Your first explainer video
Ready to create your first masterpiece? Here's your roadmap:
Planning your message
Start with one clear goal. What's the ONE thing viewers should remember? Build everything around that core message. Keep it under 2 minutes—attention spans aren't what they used to be.
Choosing the right style
Match style to message. Whiteboard for education. Characters for scenarios. Motion graphics for data. Your content dictates your canvas.
Best practices for scripting
Write like you talk. Read your script aloud. If it sounds like a robot wrote it, start over. Use simple words. Short sentences work. 95% of people have watched an explainer video to learn about products—make yours worth their time.
💡 Pro tip: With VideoScribe's AI script generator, you don't even have to write it yourself.
Remember, perfect is the enemy of done. Your first video won't win an Oscar, and that's okay. It just needs to communicate clearly and engage your audience.
The businesses winning today aren't just telling their stories—they're showing them. With the right explainer video software, you can transform complex ideas into compelling narratives that stick.
Ready to see why thousands of businesses choose VideoScribe for their explainer videos? Try it free for 7 days and create your first whiteboard animation in under 30 minutes. No credit card required. Start your free trial now →
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