5 Video Trends for 2025

Life moves quickly these days; as does evolving technology, tools, and trends. As we step into 2025, make sure you are up to date with the latest advancements in video creation and popular trends promising to make a splash in the new year. 📺

Keep reading to find out what you should know about video trends in 2025 and see how the future of content is set to be shaped.  👀

Short form video ⏳

Short-form video has dominated this past year thanks to TikTok, Instagram reels, and YouTube shorts. Bite-sized content is only set to grow in 2025. According to The Leap, 73% of consumers prefer to watch short videos to learn about products or services rather than reading written text. This coming year, expect more innovation in short-form video content. To match our shortening attention spans, creators will focus on innovative and engaging short-form storytelling between 15 and 60 seconds. 

AI-driven video 🤖

Artificial intelligence is here to stay! AI-powered tools are changing the game in the content creation and digital marketing worlds. These tools and AI assistants are here to help streamline productivity and help create professional video content for all. AI integration will continue to improve in 2025. Already, ChatGPT has become a popular tool for drafting video scripts. 

At VideoScribe we've been working on our own AI tools. We recently launched our AI image generation beta test to a group of our super users. Join our waiting list, for the chance to take part in the beta trial.

Look out for our AI image generation tools and even more helpful AI video creation tools coming to VideoScribe in 2025! 

Check out a sneak peek of our AI image generator. 👇

Interactive Content 🤝

Video content is set to become even more interactive and personalized this year. Businesses are using interactive personalization to cater to individual viewer preferences and interests effectively. Gamification elements such as quizzes, challenges, and rewards are also increasingly being integrated into interactive videos to engage viewers. Interactive video content has already begun to revolutionize learning in education and training. Expect interactive video content to become more widespread in 2025. 

Vertical Video ↕️

In our mobile-first world, vertical video has become the norm. Not only are people viewing more content on their phones but also filming and creating video content in the vertical format. Platforms are optimized for vertical content and professional businesses are catching up. At VideoScribe, many of our templates are optimized for vertical video. You can find these in our Social Media Reels and Stories template category. Alternatively, create your own vertical VideoScribe from scratch by selecting our 9:16 size blank canvas. 

Our Social Media Business Card template can be used to promote your business on social media stories.

Shoppable Videos 🛒

Making waves in e-commerce, shoppable videos are only set to grow in popularity. Shoppable videos allow viewers to click on products directly within the video and are now becoming a cornerstone of online shopping. In 2025, these videos will be even more integrated across social media platforms, livestreams, and interactive TV ads, allowing for a seamless purchase journey from discovery to checkout. A recent Deloitte study showed that 80% of online consumers were likely to purchase from businesses that offer interactive content. Shoppable videos will continue to change the video advertising game, connecting consumers to products with more ease than ever before. 

Generally, video in 2025 will continue to push the boundaries of content creation. Whether you're a creator, marketer, or simply a video enthusiast, understanding these trends will be key to staying ahead of the curve in an increasingly competitive marketplace. Make sure you consider these trends when you are creating your next VideoScribe video. 

Want to learn more about video marketing trends? Take a look at our current trends blog here!