Why Video Is An Essential Marketing Tool

Posted by Guest Contributor: Doodle Video on July 8, 2024
Guest Contributor: Doodle Video

We're thrilled to feature a guest post from the talented team at Doodle Video UK, a renowned animation studio known for their captivating and creative animated videos. In this article, they share their insights on why video is a powerful and essential tool, to bring their clients' visions to life. Join us as we delve into their insight and expertise, and discover some of the magic behind their animations.

In the fast-paced digital world, standing out from the crowd is no easy feat. Businesses, whether small startups or international blue chips, are constantly vying for attention. So, how do you ensure your message is heard, understood, and remembered? The answer is simple: video. More specifically, Videoscribe whiteboard animation videos like those we create at Doodle Video.

The Power of Video in Marketing

Imagine you’re trying to explain a complex idea to a friend. You could use a long, detailed explanation — or you could sketch it out on a napkin. Which method do you think would be more effective? That’s the magic of Videoscribe: it allows you to simplify complex information into engaging, easy-to-understand visuals.

Engagement Like Never Before

Humans are natural storytellers. From the early days of cave paintings to the latest viral videos, we are wired to share and consume stories. Whiteboard animation taps into this innate love for storytelling. The combination of simple graphics and a compelling voiceover draws viewers in and keeps them hooked. They want to see how things turn out!

Boosting Information Recall

But engagement is just one piece of the puzzle. According to a study by psychologist Richard Wiseman, whiteboard animation significantly increases the recall of information. This means your audience is not only watching your video but also remembering your message. And in the world of marketing, recall is gold. It’s what transforms a casual viewer into a potential customer.


Why Whiteboard Animation?

At Doodle Video, we believe that whiteboard animation is not just another type of video; it’s a tool that can be customised to fit any industry. Whether you’re a small business, a higher education establishment, an eLearning platform, or a pharmaceutical company, whiteboard animation can be tailored to your needs.

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Bespoke Creations 

What sets us apart is our bespoke approach. Every image we create is crafted to match your script perfectly. Take one of our current projects for Oxford University, for example. Each scene is set against the backdrop of Oxford’s iconic buildings, making the content not only informative but also relatable and visually appealing.

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Why Every Business Needs Video

In today’s digital landscape, a strong online presence is crucial. Video content, especially whiteboard animation, is a powerful tool that can help your business:

  • Increase Engagement: Videos are more likely to be shared and engaged with than text or static images.
  • Enhance Recall: Viewers are more likely to remember your message if it’s delivered through a whiteboard animation.
  • Stand Out: Bespoke animations can follow your brand style, making your video unique and memorable.

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Don’t Just Take Our Word for It … 

Our repeat clients speak volumes about the effectiveness of our videos. Businesses keep coming back to us because they see results. They see increased engagement, better information retention, and ultimately, a stronger connection with their audience.

See for Yourself 

Curious to see what whiteboard animation can do for you? Check out our projects page to see examples of our work. From explaining complex concepts to adding a touch of humor, we’ve got it all.



Incorporating video into your marketing toolkit is no longer optional; it’s essential. With Videoscribe whiteboard animation, you get a versatile, engaging, and memorable way to share your message. So why wait? Dive into the world of whiteboard animation with Doodle Video and let your story come to life!


Topics: Marketing


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