There’s a reason why all the best holiday adverts are videos. Only videos can stimulate some of the most powerful emotions from joy and warm fuzzy feelings to compassion and empathy.
It’s these emotions that we remember. As Maya Angelou said, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Today we’re sharing our favorite Christmas video campaigns that entertained us, educated us and gave us warm fuzzies.
Tatty Bear’s moments that matter campaign
Kicking things off is this video from Me To You that takes us on a journey from childhood to Christmas illustrating how Tatty Bear is there for all the important moments. We often see animations like this from the perspective of the audience, but in this case we're watching from the perspective of the gift receiver.
This makes the campaign feel a lot more personal and like we're a part of it, encouraging us to think about our own memories. Just like that we've made an emotional connection that we'll remember!
Have you considered how you could switch up the layout of your videos to create new viewing experiences?
Telkom’s Christmas video quiz
There’s a reason why ‘less is more’ is such a popular saying. In this entertaining campaign it really rings true (sorry, couldn’t help ourselves!). Telkom let their high quality video do all the talking in this irresistible Christmas quiz.
Quick and easy quizzes like this are great if you want to stimulate more social media engagement this year. Ask your community to comment with their answers and then get involved and start conversations to bring your brand closer to your followers.
Makaton’s Christmas carols
A new Makaton Christmas treat every day during Advent 🎄 Today, Kirsty from Baby Signing Lincoln and @makatonlucinda sign Christmas Tree 🎄— The Makaton Charity (@MakatonCharity) December 7, 2019
We have a wide range of books, DVDs, songs, games, and activities that make perfect Christmas presents, https://t.co/x1LMybUlJd pic.twitter.com/xWATqqoar1
While the holidays are a great opportunity to have fun with your content, it’s also a prime time to raise awareness about important causes. One campaign that we’re loving for both those reasons is from the sign language charity, Makaton.
Not only do their daily signed Christmas songs put a smile on their audience’s faces, but they’re educating people about sign language. Have you considered how you could create festive content that entertains and informs this year?
Animated Antic’s video throw-backs
Here's a pencil test of the Grinch from the Chuck Jones. version of How the Grinch Stole Christmas. Quite simply, this special has some of the best animation ever created. Also, to think it was made on a TV budget. pic.twitter.com/W7WAY1Jf9C— Animated Antic (@Animated_Antic) December 2, 2019
For a dose of nostalgia this post from animation blogger, Animated Antic, had to make it into our top list. This pencil animation of How the Grinch Stole Christmas shows just how incredibly talented animators are and how far the tools that they use have come.
While this example is all about animation, you can create festive throw-backs on almost anything. From Christmas foods, traditions and gifts from different eras - it's just about sharing a video that sparks memories or appreciation.
The University of Law’s holiday revision tips
#Exams are looming and it’s time to start #revising, but what’s the best way to go about it? To help get you off to a flying start, we’re sharing your top revision tips over the #Christmas period. Here's tip Number Two. 📚 ✏️ #ULaw #revision pic.twitter.com/cJXlsc2fe1— The University of Law (@UniversityofLaw) December 4, 2019
While lots of us will be relaxing over the Christmas break, many students and teachers will be preparing for January exams. To ease the stress and offer a helping hand, this campaign from the University of Law is brilliant!
The way the animation is designed to look like a text conversation feels more like a one-on-one conversation and draws us in to read more. Making the support team at the university more approachable and giving great help and advice.
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