---
title: Sell Faster, To More Customers, For More Money
description: A scribe, explainer video or whiteboard animation draws images onto a background with a voiceover. A simple guide to video marketing with VideoScribe.
image: https://blog.videoscribe.co/hubfs/sell%20faster%20VideoScribe%20image.png
---
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4. Sell Faster, To More Customers, For More Money
# Sell Faster, To More Customers, For More Money
Posted by [Jess Yandall](https://blog.videoscribe.co/author/jess-yandall) on June 15, 2017
## What are scribes?
An engaging communication tool that will put your business above others.
A scribe (also known as scribe videos and whiteboard animations) draws images onto a white background whilst a voiceover narrates the concept. Simple.
One of the early adopters to make a splash was UPS when they invested $35M in ‘[the simple power of explanation](https://idearocketanimation.com/15321-whiteboard-animation-history/)’ which took the form of a whiteboard video. The ad campaign went viral.
Since then COCA COLA, IBM and NIKE are some of the large brands that have created their own.
However you definitely don’t need to be a global giant with previous video production knowledge. You just need a product (hello [VideoScribe](http://www.videoscribe.co)!) and a computer. VideoScribe opens up the world of video scribing for those with ideas that need an easy-to-use tool to bring them to life.
## Use VideoScribe to tell a story
Scribes tell stories and people love stories. We started telling stories 30,000 years ago as cavemen. In ancient caves in El Castillo in Spain, you can see evidence of scribes used to communicate hunting, survival and ceremonies.
After the cave artists came the writers: a group of intelligent humans who started using actual words to document their lives.
Shortly after the writers (5,000 years) came the good old typewriter, then the computer. Then from out of nowhere, the Internet. At some point videos were also created!
## [⅓ of all online activity is spent watching video](https://blog.hubspot.com/marketing/video-marketing-statistics#sm.00001x3iyjqqipdr8tf3h1hi1kte0)
Anyway, you might not need to confirm where to catch the best bison but you definitely need a way of marketing your business in a visually stimulating, simple way that challenges your competitors. And thanks to history we can be fairly sure that people like communicating through pictures and words so, we truly believe in the power of our animation maker VideoScribe.
## *Did you know?*
[87% of online marketers use video content](https://blog.hubspot.com/marketing/video-marketing-statistics#sm.00001x3iyjqqipdr8tf3h1hi1kte0)
[82% of Twitter users watch video content on Twitter](http://www.insivia.com/27-video-stats-2017/)
[45% of people watch more than an hour of Facebook or YouTube videos a week](https://www.hubspot.com/marketing-statistics)
[Marketers who use video grow revenue 49% faster than non-video users](https://www.hubspot.com/marketing-statistics)
## Use VideoScribe for your business - Proof it works!
CARE Canada are an international humanitarian agency that started using our animation software VideoScribe to convey complex information in a simple way.
They needed extensive concepts explained, and knowledge and training shared around the world. VideoScribe allowed CARE Canada to engage people worldwide with the charity's core principles.
You too can engage with potential customers across the globe. Get your business video created, share it on social media and be surprised at the coverage it gets.
[After watching a video 64% of users are more likely to buy a product online.](https://blog.hubspot.com/marketing/video-marketing-statistics#sm.00001x3iyjqqipdr8tf3h1hi1kte0)
If you want to know more about video scribing you can [download Sparkol’s ebook 'The Secrets Behind the Rise of Video Scribing'](https://my.sparkol.com/download-the-secrets-behind-the-rise-of-video-scribing).
[Start your free trial](https://my.sparkol.com/signup)and make your video animation today.
Topics: [Business](https://blog.videoscribe.co/tag/business)
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