Animated videos can significantly improve recruitment strategy by engaging candidates, communicating the company culture, and effectively conveying information. Animated video can greatly enhance job adverts and company marketing.
Many job seekers today are digital natives who are accustomed to consuming video content online. Animated recruitment videos appeal to these tech-savvy candidates, aligning with their preferred way of engaging with information.
Using animation in recruitment conveys that your company values innovation and creativity. It shows that you’re willing to invest in new ways of attracting and engaging candidates, which can be particularly appealing to those seeking a forward-thinking employer.
With VideoScribe and our selection of recruitment templates, you can save time creating excellent and professional content and enhancing the reach of your messages.
But first, why not try it out for yourself with a 7-day free trial from VideoScribe.
Engage and Attract Talent
Animated videos capture attention more effectively than text-heavy job postings. They’re more dynamic and visually stimulating, making it easier to hold a candidate’s interest. An engaging recruitment video can also help differentiate your company from competitors, increasing your chances of attracting top talent.
Our ‘We’re Hiring’ template is designed for social media stories. This is a creative and eye-catching way to promote a job opening on your social media channels without compromising professionalism. Include only the key details of your job description and include a link to a more detailed application. This helps candidates quickly grasp key details about roles and responsibilities, before they decide if they would like to find out more, making the application process smoother. Change the colors and fonts to that of your brand and you have a quick, easy, and effective way to promote your latest open role.
Showcase Company Culture and Values
Animated videos can creatively showcase the organization’s culture, mission, and values, giving potential candidates an inside look into what makes the company unique. Animation lets you emphasize aspects of the company culture you want candidates to connect with, such as collaboration, innovation, or inclusivity.
An engaging, branded animated video leaves a lasting impression on potential candidates. It reinforces the company’s image and communicates professionalism and creativity, making the company more memorable and attractive to candidates.
Our Employee Spotlight Template is the perfect way to celebrate employee achievements on your social media platforms or website so that current employees feel appreciated and potential future employees can build a positive impression of your company culture, knowing they will be valued for their work.
For more tips on how you can use video to foster a strong company culture, check out our dedicated blog post.
Highlight Employee Stories and Testimonials
You can use animated videos to share employee stories and testimonials, which help humanize your company and provide an authentic perspective on working at your organization. Candidates are more likely to trust employee experiences that are presented in a relatable and visual manner. Our Client Testimonial template is an exciting way to share positive endorsements in a fun and captivating way, and attract more potential clients or employees.
Conclusion
By incorporating animated videos into your recruitment strategy, you can create an engaging, informative, and visually appealing experience that resonates with potential candidates and clients. This approach not only attracts a broader range of talent but also communicates your company’s unique values and culture effectively.
Want to know how you can create the ultimate recruitment video with our FREE checklist, available to download here.
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