---
title: How I bring scientific stories to life with VideoScribe animations
description: Learn how one VideoScriber helps scientists to communicate even the most complex research in terms everyone can understand with whiteboard animations.
image: https://blog.videoscribe.co/hubfs/15%20turning%20scientific%20discoveries%20into%20videos.png
---

[![VSD\_LOGO\_SMALL](https://blog.videoscribe.co/hs-fs/hubfs/VSD_LOGO_SMALL.png?width=250&height=53&name=VSD_LOGO_SMALL.png "VSD_LOGO_SMALL")](https://www.videoscribe.co/)

- [Home](https://www.videoscribe.co/en/)
- [Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
- [Pricing](https://www.videoscribe.co/en/pricing/)
- [Blog](https://blog.videoscribe.co/)
- [About](https://www.videoscribe.co/en/about/)
- [Help](https://support.sparkol.com/knowledge)
- [Login](https://www.videoscribe.co/en/login/)
- [Try for free](https://www.videoscribe.co/en/free-trial/)

- [Home](https://www.videoscribe.co/en/)
- [Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
- [Pricing](https://www.videoscribe.co/en/pricing/)
- [Blog](https://blog.videoscribe.co/)
- [About](https://www.videoscribe.co/en/about/)
- [Help](https://support.sparkol.com/knowledge)
- [Login](https://www.videoscribe.co/en/login/)
- [Try for free](https://www.videoscribe.co/en/free-trial/)

1. [Home](https://www.videoscribe.co/)›
2. [Blog](https://blog.videoscribe.co)›
3. [Research & Examples](https://blog.videoscribe.co/tag/research-examples)›
4. How I bring scientific stories to life with VideoScribe animations

# How I bring scientific stories to life with VideoScribe animations

Posted by [Naomi Linford](https://blog.videoscribe.co/author/naomi-linford) on March 4, 2020

![Naomi Linford](https://blog.videoscribe.co/hubfs/naomi-1.png)

The true benefit of whiteboard animation is its ability to make even the most complex topics accessible for all. This is an especially valuable trait in science, where incredible breakthroughs rely on effective communication to get them out in the world.

With this in mind, we’re really excited to share our conversation with [Dr. Mhairi Towler](https://www.linkedin.com/in/mhairitowler/). Mhairi specializes in communicating science in innovative ways using VideoScribe animations and is founder of animation studio, [Vivomotion](https://www.vivomotion.co.uk/). In today’s blog we learn Mhairi’s approach to creating scientific [VideoScribe animations](https://www.videoscribe.co/en/whiteboard-animation), and why they’re so effective for disseminating research and teaching.

Big thank you to Mhairi for discussing this with us!

## Summary of the key benefits Mhairi realised with VideoScribe:

- VideoScribe animations allow Mhairi’s customers to attract more attention to their research in an engaging way.
- Science [students can quickly and easily create their own videos](https://www.videoscribe.co/en/Education), developing their digital skills and sharing their research.
- Communicating even the most complex scientific technologies and processes in terms anyone can understand is easy.

## Please can you tell us a little about yourself and Vivomotion?

![Dr Mhairi Towler](https://blog.videoscribe.co/hs-fs/hubfs/Dr%20Mhairi%20Towler.png?width=246&name=Dr%20Mhairi%20Towler.png)

Initially I trained as a scientist and carried out postdoctoral research in both Dundee, Scotland and San Francisco. However, I was always interested in the visual side of lab data so when an opportunity arose to take part in a Sciart project I jumped at the chance.

This led on to another project where I created an animation of a cell. It was during this project that I realised the potential of literally bringing scientific stories to life, allowing visualization of the previously unseen. With that in mind, I decided to set up a business that helps scientists communicate what they do using animation. I retrained in animation and that's how Vivomotion was born!

## How do you use VideoScribe?

I use VideoScribe in two ways. Firstly, for creating animations for clients looking to engage a wider audience in scientific research. Public engagement with scientific research is now a requirement for some funding bodies so scientists are looking for novel ways to get their research out there.

Secondly, I also use VideoScribe when I’m teaching students how to effectively disseminate their research findings. I take them through the process of creating an animation and as VideoScribe is quick and easy to pick up they can start to experiment with it during my training session. Afterwards, universities and schools will often [buy VideoScribe subscriptions](https://www.videoscribe.co/en/contact-us?c=cap) for their students so that they can continue to develop and practice their animation skills.

![Biofilms bacteria science scribe video example](https://blog.videoscribe.co/hs-fs/hubfs/Biofilms%20bacteria%20science%20scribe%20video%20example.png?width=687&name=Biofilms%20bacteria%20science%20scribe%20video%20example.png)

## **What made you choose VideoScribe?**

I chose VideoScribe as a software tool because it's easy to use, has a [library of images](https://blog.videoscribe.co/power-up-your-educational-videos-with-new-images-and-templates) and music to choose from and the results are clean and easy to understand!

## What benefits have you seen from VideoScribe?

VideoScribe animations allow my customers to communicate with their chosen audience in a fun and engaging way.

I’ve also found that animations bring value in commercial settings by helping to explain new technologies and processes, as well as increasing brand awareness.

![bacteria science explainer video example](https://blog.videoscribe.co/hs-fs/hubfs/bacteria%20science%20explainer%20video%20example.png?width=687&name=bacteria%20science%20explainer%20video%20example.png)

## Why do you think VideoScribe is such an effective tool for teaching and training?

I think it’s an effective tool for teaching and training as it can make content engaging for an audience. It’s much [easier to retain information](https://blog.videoscribe.co/the-science-behind-why-whiteboard-animations-supercharge-learning-and-memory) if it’s presented in a novel and fun way like a whiteboard animation.

Thank you again to Mhairi for sharing her story!

If like Mhairi you want to tell your story in a visually engaging way, create your own VideoScribe video! Simply [start a free 7-day trial](https://www.videoscribe.co/en/free-trial) today to get started.

 Topics: [Research & Examples](https://blog.videoscribe.co/tag/research-examples)

[![VideoScribe](https://blog.videoscribe.co/hubfs/VSD-Triangle%20(1).png "VideoScribe")](https://www.videoscribe.co/en/free-trial)

## Start your 7 day free trial today

Instant access, no upfront payments, no risk

[![GET STARTED](https://no-cache.hubspot.com/cta/default/5474140/fedeff97-352f-4443-a1ed-2d842315ae4a.png)](https://cta-redirect.hubspot.com/cta/redirect/5474140/fedeff97-352f-4443-a1ed-2d842315ae4a)

### Subscribe to our blog

### POPULAR POSTS

- ![8 Powerful storytelling techniques for unforgettable presentations](https://blog.videoscribe.co/hubfs/janko-ferlic-sfL_QOnmy00-unsplash-1.jpg)
  
  [8 Powerful storytelling techniques for unforgettable presentations](https://blog.videoscribe.co/8-classic-storytelling-techniques-for-engaging-presentations)
- ![The 12 brand archetypes, and how to bring yours to life in video](https://blog.videoscribe.co/hubfs/brand-archetypes_landscape.jpg)
  
  [The 12 brand archetypes, and how to bring yours to life in video](https://blog.videoscribe.co/12-brand-archetypes-all-successful-businesses-are-built-on)
- ![These 8 Christmas Movie Speeches Will Yank At Your Heartstrings](https://blog.videoscribe.co/hubfs/Christmas%20Movie%20Speeches.png)
  
  [These 8 Christmas Movie Speeches Will Yank At Your Heartstrings](https://blog.videoscribe.co/these-8-christmas-movie-speeches-will-yank-at-your-heartstrings)
- ![65% of People Prefer Visual Learning, Is Teaching Keeping Up?](https://blog.videoscribe.co/hubfs/Screenshot%202022-06-14%20at%2011.09.04.png)
  
  [65% of People Prefer Visual Learning, Is Teaching Keeping Up?](https://blog.videoscribe.co/65-of-people-prefer-visual-learning-is-teaching-keeping-up)
- ![Why the First 10 Seconds of Your Video Matter (And How to Nail Them)](https://blog.videoscribe.co/hubfs/Why%20first%2010%20seconds%20video%20matter.png)
  
  [Why the First 10 Seconds of Your Video Matter (And How to Nail Them)](https://blog.videoscribe.co/first-10-seconds-video-engagement-tips)

### YOU MIGHT ALSO LIKE

![People remember more from whiteboard animation. Even a week later](https://blog.videoscribe.co/hubfs/People%20remember%20more%20from%20whiteboard%20animation.png)

[People remember more from whiteboard animation. Even a week later](https://blog.videoscribe.co/whiteboard-animation-beats-slides-for-retention-new-research)

 July 09, 2026

![If It Works for 10-Year-Olds, It’ll Work for Your Team](https://blog.videoscribe.co/hubfs/If%20it%20works%20for%2010%20year%20olds%20it%20works%20for%20your%20team.png)

[If It Works for 10-Year-Olds, It’ll Work for Your Team](https://blog.videoscribe.co/if-it-works-for-10-year-olds-itll-work-for-your-team)

 February 25, 2026

![How 3M Uses VideoScribe to Make Complex Concepts Click](https://blog.videoscribe.co/hubfs/Screenshot%202025-06-12%20at%2015.55.55.png)

[How 3M Uses VideoScribe to Make Complex Concepts Click](https://blog.videoscribe.co/how-3m-uses-videoscribe-to-make-complex-concepts-click)

 June 17, 2025

### COMMENTS

[![Sparkol\_Brand mark\_White\_RGB](https://blog.videoscribe.co/hs-fs/hubfs/Sparkol_Brand%20mark_White_RGB.png?width=150&height=69&name=Sparkol_Brand%20mark_White_RGB.png "Sparkol_Brand mark_White_RGB")](https://www.sparkol.com/en/)

### Company

[About us](https://www.videoscribe.co/en/about/)

[Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)

[Help and Support](https://help.videoscribe.co/knowledge)

[Pricing](https://www.videoscribe.co/en/pricing/)

[VideoScribe Legacy](https://www.videoscribe.co/videoscribe-legacy)

[Security](https://www.videoscribe.co/en/security/)

[VideoScribe by Sparkol](https://www.videoscribe.co/en/who-is-sparkol/)

### Partners

[Affiliates](https://ui.main.com/merchant-profile-terms/18788)

[Resellers](https://www.videoscribe.co/en/resellers/)

### Legals

[Terms of use](http://www.sparkol.com/legal?__hstc=174690109.1bad370ff82786bc535d3bdf9bc915a2.1733304386981.1767788977555.1767789106068.1165&__hssc=174690109.3.1767789106068&__hsfp=425688717)

[Privacy policy](https://www.sparkol.com/privacy?__hstc=174690109.1bad370ff82786bc535d3bdf9bc915a2.1733304386981.1767788977555.1767789106068.1165&__hssc=174690109.3.1767789106068&__hsfp=425688717)

[Cookies](https://www.sparkol.com/cookies)

### Inspiration

[Templates](https://www.videoscribe.co/en/templates/)

[Our blog](https://blog.videoscribe.co/)

[Academy](https://www.videoscribe.co/en/our-academy/)

### Get in Touch

Sparkol Limited - UK

T: +44 (0)117 428 6117

 

Sparkol Limited - USA

T: 646-475-1630

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Naomi Linford",
    "url" : "https://blog.videoscribe.co/author/naomi-linford"
  },
  "dateModified" : "2021-11-09T15:07:17.786Z",
  "datePublished" : "2020-03-04T08:41:42.000Z",
  "headline" : "How I bring scientific stories to life with VideoScribe animations",
  "image" : [ "https://blog.videoscribe.co/hubfs/15%20turning%20scientific%20discoveries%20into%20videos.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.videoscribe.co/how-i-bring-scientific-stories-to-life-with-videoscribe-animations",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.videoscribe.co/hubfs/VideoScribe-Logo%20(1)-min.png"
    },
    "name" : "Sparkol"
  }
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : "Naomi Linford"
  },
  "dateModified" : "October 1, 2026, 10:02:35 AM",
  "datePublished" : "2020-03-04 08:41:42",
  "description" : "Learn how one VideoScriber helps scientists to communicate even the most complex research in terms everyone can understand with whiteboard animations.",
  "headline" : "How I bring scientific stories to life with VideoScribe animations",
  "image" : {
    "@type" : "ImageObject",
    "url" : "https://f.hubspotusercontent40.net/hubfs/5474140/15%20turning%20scientific%20discoveries%20into%20videos.png"
  },
  "mainEntityOfPage" : {
    "@id" : "https://blog.videoscribe.co/how-i-bring-scientific-stories-to-life-with-videoscribe-animations",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://5474140.fs1.hubspotusercontent-na1.net/hubfs/5474140/VideoScribe-Logo%20(1)-min.png"
    },
    "name" : "This email is sent to you by Sparkol Ltd on behalf of The Sparkol Group: home to VideoScribe, Sparkol Studio & Sparkol Academy https://www.sparkol.com/legal. Sparkol Ltd. is registered in England and Wales with registration number 06762963"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://www.videoscribe.co/",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.videoscribe.co",
    "name" : "Blog",
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.videoscribe.co/tag/research-examples",
    "name" : "Research & Examples",
    "position" : 3
  }, {
    "@type" : "ListItem",
    "name" : "<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >How I bring scientific stories to life with VideoScribe animations</span>",
    "position" : 4
  } ]
}
```