5 types of video every business can benefit from

Posted by Louise Greaves on November 24, 2021
Louise Greaves

If you’re reading this you probably already know that video needs to be an essential part of your marketing strategy. After all, your audience will retain 95% of your message if they watch a video compared to just 10% of text. I’ll just let that sink in for a second... 95% versus 10%! 

However, video is a very broad category. It can be daunting to just be told, you need to create videos now! So let us inspire you with 5 types of video that can benefit every business. 

Don’t forget you can get started for free with a VideoScribe 7 day FREE trial. It’s completely risk free, no credit card details required.

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1. Introduction / your story

Video is the perfect way to give a quick introduction to your business or product. Showcase what makes you unique, your team, and the problems you solve. Keep it short, no more than a minute. This video is a great ice-breaker via email, on your about us page on your website and can be shared across social media. 

To make it really easy for you, we’ve created a “your story” video template. Simply swap the logo, colors, add your business info and boom a lovely video. 

2. Case study or testimonial

As humans we’re easily influenced by what our peers love. I’m sure dogs are too, but not many of them read this blog. A happy customer is a powerful thing. Video testimonials provide fantastic social proof for prospects considering your product or service. Transform your reviews, testimonials and case studies into persuasive animated videos. We’ve created a template for this too...

3. Explainer video

Explainer videos are exactly what they sound like, videos that succinctly explain something. You can use them to explain how your product works, or what your processes are if you’re a service business. 

They’re especially fantastic fodder for your content marketing. According to Google, searches starting “how to” increased 200% in some regions in 2020. Makes sense, we’re all bored stuck at home and decide to try our hand at flower arranging or replastering a wall, because really how hard can it be? 

VideoScribe customer, Coozyn, created this video explaining to their customers how to make money reviewing food:


4.(Virtual) event invitation

Just because we can’t meet face to face doesn’t mean events are dead. Virtual events are booming. And a quick promo video is the perfect way to invite people. Event videos can build excitement and tease what to expect. Here at Sparkol, the creators of VideoScribe, we’re showcasing our “Turn up the WOW” online event with the following video:


There’s still time to register if you’re quick. It’s happening 1st-5th March 2021.

5. Occasions and Seasonal greetings

Give your customers the warm and fuzzies, and let them know you’re thinking about them on this special day. Whether that’s their birthday, Valentine’s, Christmas, Hanukkah, Diwali, Mother’s Day or Halloween. The possibilities are endless. You’ll always find relevant seasonal video templates in VideoScribe. Here’s a recent example celebrating Lunar New Year. 


Now we’ve inspired you, what will you make first? Share your creations using #MadeWithVideoScribe so we can see. 

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Topics: Business, Case Studies & Examples


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