3 Smart Ways to Repurpose Your Animated Videos

Animated videos are a powerful tool for boosting engagement and communicating complex ideas in a visually appealing way. However, once your animated video is created, it's easy to forget about it. To make the most out of your investment, why not repurpose that animation for different purposes? 

In this blog, we’ll explore three creative ways to reuse your custom animations using VideoScribe, ensuring that you maximize their value across multiple platforms.

TL;DR: Repurpose your custom animations with VideoScribe to maximize their impact. Use them for engaging social media content, educational tutorial videos, or eye-catching email campaigns. Repurposing saves time, increases brand visibility, and drives higher engagement across multiple platforms.

1. Repurpose Your Animation as Social Media Content

Social media platforms are ideal for sharing engaging content that captures attention quickly. Your animated video can be easily adapted into a short, attention-grabbing video for platforms like Instagram, Facebook, LinkedIn, or X. By taking a key segment of your full animation, you can create bite-sized content that drives traffic back to your main video or website.

How to repurpose:

• Trim the animation into 30-second snippets or highlight key moments.
• Add captions and subtitles for accessibility and better engagement.
• Use a compelling call-to-action (CTA) to encourage users to learn more or visit your site.

Repurposing your animations for social media helps increase brand visibility and can lead to higher interaction rates, expanding your reach. 

2. Create Tutorial Videos with Your Custom Animation

Tutorials are an excellent way to educate your audience while showcasing your expertise. Your animated videos can serve as the foundation for detailed how-to videos or step-by-step guides that simplify complex concepts. Whether you’re teaching a product demo or explaining a process, your animation can transform into a helpful visual guide for your audience.

How to repurpose:

• Break down your custom animation into instructional segments.
• Add voiceover narration or text to guide viewers through each step.
• Combine animation with real-world examples or on-screen prompts for enhanced clarity.

Tutorial videos not only build trust with your audience but also increase engagement by providing valuable educational content.

3. Incorporate Your Animation into Email Campaigns

Your animated videos are a great addition to email campaigns. Whether you're running a product launch, sharing a new feature, or promoting a sale, using your animation in an email can help it stand out in crowded inboxes. VideoScribe makes it easy to insert your animations into your email design, creating a dynamic experience that drives action, either in video or animated GIF format.

How to repurpose:

• Embed your animation directly in the email or link to it with a thumbnail image.
• Download the animation as a GIF to get motion in your email from the outset.
• Highlight key information using text or CTA buttons within the email.
• Personalize your email to target specific segments of your audience for greater impact.

Including animations in emails can increase open rates, boost click-through rates (CTR), and result in more conversions.

Why repurposing animated video works…

Repurposing your custom animations isn't just about reusing content—it's about maximizing the value of your work and reaching new audiences across various channels. It's one of the smartest ways to boost your return on investment (ROI).

By reusing your videos across these different channels you extend their lifespan and maximize their value without the added cost of creating new assets from scratch. This not only saves time and resources but also helps you reach a broader audience, drive higher engagement, and generate more leads. The more touchpoints you create with your audience, the more opportunities you have to convert views into action, ultimately improving your overall ROI.

Use our downloadable interactive guide to calculate the ROI of your video marketing today! We've done all the heavy-lifting by defining the line items - you just need to plug in the numbers and our guide will calculate the ROI of your video marketing for you! Click here or the image below to download your own copy.

Now you're ready to start making the most of your animated videos today by using these creative approaches and reach your audience in new, impactful ways!

With VideoScribe, repurposing your videos is simple and effective - and you can try it all for free, for 7 days with our trial! Begin repurposing your animations today to elevate your marketing efforts and drive more engagement.