---
title: "Why You Should Use VideoScribe: Measuring Positive ROI"
description: This blog post explores why VideoScribe should be a part of your toolkit, and how you can measure the positive return on investment (ROI) it brings.
image: https://blog.videoscribe.co/hubfs/Screenshot%202024-08-07%20at%2010.14.50.png
---

[![VSD_LOGO_SMALL](https://blog.videoscribe.co/hs-fs/hubfs/VSD_LOGO_SMALL.png?width=250&height=53&name=VSD_LOGO_SMALL.png "VSD_LOGO_SMALL")](https://www.videoscribe.co/)

- [Home](https://www.videoscribe.co/en/)
- [Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
- [Pricing](https://www.videoscribe.co/en/pricing/)
- [Blog](https://blog.videoscribe.co/)
- [About](https://www.videoscribe.co/en/about/)
- [Help](https://support.sparkol.com/knowledge)
- [Login](https://www.videoscribe.co/en/login/)
- [Try for free](https://www.videoscribe.co/en/free-trial/)

- [Home](https://www.videoscribe.co/en/)
- [Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
- [Pricing](https://www.videoscribe.co/en/pricing/)
- [Blog](https://blog.videoscribe.co/)
- [About](https://www.videoscribe.co/en/about/)
- [Help](https://support.sparkol.com/knowledge)
- [Login](https://www.videoscribe.co/en/login/)
- [Try for free](https://www.videoscribe.co/en/free-trial/)

# Why You Should Use VideoScribe: Measuring Positive ROI

Posted by [Ashden Walker](https://blog.videoscribe.co/author/ashden-walker) on March 5, 2025

![Ashden Walker](https://blog.videoscribe.co/hubfs/Ash-headshot.png)

Visual content reigns supreme in capturing attention and delivering messages effectively. Among the plethora of tools available for making visual content, VideoScribe stands out as a versatile and powerful tool for creating engaging animated videos. Whether you're a marketer, HR professional, educator, or business owner, here’s why VideoScribe should be a part of your toolkit, and how you can measure the positive return on investment (ROI) it brings.

TL;DR: VideoScribe is a powerful tool for creating engaging animated videos. It helps creators captivate audiences effectively. Users can quantify its positive ROI by measuring metrics like engagement, conversions, and cost savings, making it a valuable asset for content creators. [Download our free guide](https://share.hsforms.com/1qWd1ufVpQgubaP_qqwBSEQ39bvg) to calculate how much positive ROI you’re generating from your video marketing efforts. 

[![ROI Calculator](https://blog.videoscribe.co/hs-fs/hubfs/ROI%20Calculator.png?width=353&height=414&name=ROI%20Calculator.png)](https://share.hsforms.com/1qWd1ufVpQgubaP_qqwBSEQ39bvg)

[![Download Your Free ROI Calculator ](https://no-cache.hubspot.com/cta/default/5474140/40b2978e-bdc6-424a-8fef-55778ee00c94.png)](https://cta-redirect.hubspot.com/cta/redirect/5474140/40b2978e-bdc6-424a-8fef-55778ee00c94)

Fun fact 💡 Did you know we used the VideoScribe ‘[Sharing Success Whiteboard Style](https://www.videoscribe.co/app/template-preview/2rHHdQAkH4hirlsh3yTh8A/)’ template to create this video? The good news is that you can recreate your very own version today by signing up for a free 7-day trial. No credit card or payment details are required! 

[![Start a VideoScribe free trial](https://no-cache.hubspot.com/cta/default/5474140/d355ab43-ae17-4d1c-8591-d2c18dfa7423.png)](https://cta-redirect.hubspot.com/cta/redirect/5474140/d355ab43-ae17-4d1c-8591-d2c18dfa7423)

VideoScribe enables users to create captivating animated videos effortlessly. Its intuitive interface allows even those without extensive design or animation skills to produce professional-looking videos. The library of [customizable templates](https://www.videoscribe.co/app/templates/), characters, text, backgrounds, shapes, and the royalty-free music library empowers users to craft content that resonates with their audience.

By leveraging VideoScribe’s features, businesses can create compelling promotional videos, educational tutorials, product demonstrations, and more. These videos not only enhance engagement but also effectively convey complex ideas in a visually appealing manner.

## So, how would you start measuring ROI with VideoScribe?

Investing in VideoScribe can yield significant returns, both in terms of engagement metrics and tangible business outcomes. Here are key metrics and methods to measure the positive ROI of VideoScribe:

1. **Engagement Metrics:** Track metrics such as view counts, watch time, and social shares for videos created using VideoScribe. Compare these metrics with non-animated content to gauge the impact of animated videos on audience engagement.
2. **Conversion Rates:** Analyze how animated videos contribute to conversion rates on your website or landing pages. Use tools like Google Analytics to attribute conversions to specific videos created with VideoScribe.
3. **Educational Impact:** If your videos are educational, measure improvements in knowledge retention or understanding among your audience. Conduct surveys or quizzes to gather feedback on the effectiveness of animated content.
4. **SEO Performance:** Videos are favored by search engines, contributing to better SEO rankings. Monitor changes in search engine visibility and organic traffic to pages featuring VideoScribe videos.
5. **Cost Savings:** Compare the cost of creating animated videos with VideoScribe versus outsourcing or using traditional video production methods. Calculate savings in time and resources, which contribute to overall ROI.

VideoScribe is not just a tool for creating animated videos; it’s a catalyst for driving engagement, enhancing learning experiences, and achieving business objectives. By investing in VideoScribe, organizations can effectively measure positive ROI through increased engagement metrics, improved conversion rates, educational impact, enhanced SEO performance, and cost savings.

Whether you're looking to boost your marketing efforts, educate your audience, or simply tell a compelling story, VideoScribe offers the tools and capabilities to achieve these goals effectively. By leveraging its features and measuring the impact through relevant metrics, you can ensure that your investment in VideoScribe translates into tangible and positive returns for your business or organization. Plus we offer[exclusive team plans](https://www.videoscribe.co/pricing/team-pricing/), generating even more cost savings for your business. 

Don’t forget to download our free guide to calculating how much positive ROI you’ve generated from your marketing efforts. Open with Adobe Acrobat for the formulas to automatically update, or use the linked Excel sheet in the guide to plot out your positive return. 

[![ROI Calculator](https://blog.videoscribe.co/hs-fs/hubfs/ROI%20Calculator.png?width=250&height=293&name=ROI%20Calculator.png)](https://share.hsforms.com/1qWd1ufVpQgubaP_qqwBSEQ39bvg)

[![Download Your Free ROI Calculator ](https://no-cache.hubspot.com/cta/default/5474140/40b2978e-bdc6-424a-8fef-55778ee00c94.png)](https://cta-redirect.hubspot.com/cta/redirect/5474140/40b2978e-bdc6-424a-8fef-55778ee00c94)

 Topics: [Business](https://blog.videoscribe.co/tag/business)

[![VideoScribe](https://blog.videoscribe.co/hubfs/VSD-Triangle%20(1).png "VideoScribe")](https://www.videoscribe.co/en/free-trial)

## Start your 7 day free trial today

Instant access, no upfront payments, no risk

[![GET STARTED](https://no-cache.hubspot.com/cta/default/5474140/fedeff97-352f-4443-a1ed-2d842315ae4a.png)](https://cta-redirect.hubspot.com/cta/redirect/5474140/fedeff97-352f-4443-a1ed-2d842315ae4a)

### Subscribe to our blog

### POPULAR POSTS

- ![8 Powerful storytelling techniques for unforgettable presentations](https://blog.videoscribe.co/hubfs/janko-ferlic-sfL_QOnmy00-unsplash-1.jpg)
  
  [8 Powerful storytelling techniques for unforgettable presentations](https://blog.videoscribe.co/8-classic-storytelling-techniques-for-engaging-presentations)
- ![How to create animation magic \[3-part guide to video success\]](https://blog.videoscribe.co/hubfs/How%20to%20create%20animation%20magic%20guide%20VideoScribe.png)
  
  [How to create animation magic \[3-part guide to video success\]](https://blog.videoscribe.co/how-to-create-animation-magic-3-part-guide-to-video-success)
- ![How VideoScribe Helps Clay Thompson Bring Investment Concepts to Life](https://blog.videoscribe.co/hubfs/Screenshot%202025-03-20%20at%2012.53.42.png)
  
  [How VideoScribe Helps Clay Thompson Bring Investment Concepts to Life](https://blog.videoscribe.co/how-videoscribe-helps-clay-thompson-bring-investment-concepts-to-life)
- ![65% of People Prefer Visual Learning, Is Teaching Keeping Up?](https://blog.videoscribe.co/hubfs/Screenshot%202022-06-14%20at%2011.09.04.png)
  
  [65% of People Prefer Visual Learning, Is Teaching Keeping Up?](https://blog.videoscribe.co/65-of-people-prefer-visual-learning-is-teaching-keeping-up)
- ![12 Brand archetypes all successful businesses are built on](https://blog.videoscribe.co/hubfs/pexels-mentatdgt-1125028%20(1).jpg)
  
  [12 Brand archetypes all successful businesses are built on](https://blog.videoscribe.co/12-brand-archetypes-all-successful-businesses-are-built-on)

### YOU MIGHT ALSO LIKE

![The Ultimate March Social Media Video Content Calendar](https://blog.videoscribe.co/hubfs/march.png)

[The Ultimate March Social Media Video Content Calendar](https://blog.videoscribe.co/the-ultimate-march-social-media-video-content-calendar)

 February 16, 2026

![Don't Let December Go Dark: Keep Prospects Warm with Engaging Video Outreach](https://blog.videoscribe.co/hubfs/Keep%20prospects%20warm%20this%20December%20(1)%20(1).png)

[Don't Let December Go Dark: Keep Prospects Warm with Engaging Video Outreach](https://blog.videoscribe.co/december-video-outreach-keep-prospects-warm)

 October 28, 2025

![Video Marketing Statistics 2025](https://blog.videoscribe.co/hubfs/Video%20Marketing%20Statitics%202025%20-%20VideoScribe.png)

[Video Marketing Statistics 2025](https://blog.videoscribe.co/video-marketing-statistics-2025)

 September 24, 2025

### COMMENTS

[![Sparkol_Brand mark_White_RGB](https://blog.videoscribe.co/hs-fs/hubfs/Sparkol_Brand%20mark_White_RGB.png?width=150&height=69&name=Sparkol_Brand%20mark_White_RGB.png "Sparkol_Brand mark_White_RGB")](https://www.sparkol.com/en/)

### Company

[About us](https://www.videoscribe.co/en/about/)

[Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)

[Help and Support](https://help.videoscribe.co/knowledge)

[Pricing](https://www.videoscribe.co/en/pricing/)

[VideoScribe Legacy](https://www.videoscribe.co/videoscribe-legacy)

[Security](https://www.videoscribe.co/en/security/)

[VideoScribe by Sparkol](https://www.videoscribe.co/en/who-is-sparkol/)

### Partners

[Affiliates](https://ui.main.com/merchant-profile-terms/18788)

[Resellers](https://www.videoscribe.co/en/resellers/)

### Legals

[Terms of use](http://www.sparkol.com/legal?__hstc=174690109.1bad370ff82786bc535d3bdf9bc915a2.1733304386981.1767788977555.1767789106068.1165&__hssc=174690109.3.1767789106068&__hsfp=425688717)

[Privacy policy](https://www.sparkol.com/privacy?__hstc=174690109.1bad370ff82786bc535d3bdf9bc915a2.1733304386981.1767788977555.1767789106068.1165&__hssc=174690109.3.1767789106068&__hsfp=425688717)

[Cookies](https://www.sparkol.com/cookies)

### Inspiration

[Templates](https://www.videoscribe.co/en/templates/)

[Our blog](https://blog.videoscribe.co/)

[Academy](https://www.videoscribe.co/en/our-academy/)

### Get in Touch

Sparkol Limited - UK

T: +44 (0)117 428 6117

 

Sparkol Limited - USA

T: 646-475-1630

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ashden Walker",
    "url" : "https://blog.videoscribe.co/author/ashden-walker"
  },
  "dateModified" : "2024-10-10T08:51:43.340Z",
  "datePublished" : "2024-08-07T10:34:26.000Z",
  "headline" : "Why You Should Use VideoScribe: Measuring Positive ROI",
  "image" : [ "https://blog.videoscribe.co/hubfs/Screenshot%202024-08-07%20at%2010.14.50.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.videoscribe.co/why-you-should-use-videoscribe-measuring-positive-roi",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.videoscribe.co/hubfs/VideoScribe-Logo%20(1)-min.png"
    },
    "name" : "Sparkol"
  }
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : "Ashden Walker"
  },
  "dateModified" : "March 5, 2025, 11:12:24 AM",
  "datePublished" : "2024-08-07 10:34:26",
  "description" : "This blog post explores why VideoScribe should be a part of your toolkit, and how you can measure the positive return on investment (ROI) it brings.",
  "headline" : "Why You Should Use VideoScribe: Measuring Positive ROI",
  "image" : {
    "@type" : "ImageObject",
    "url" : "https://5474140.fs1.hubspotusercontent-na1.net/hubfs/5474140/Screenshot%202024-08-07%20at%2010.14.50.png"
  },
  "mainEntityOfPage" : {
    "@id" : "https://blog.videoscribe.co/why-you-should-use-videoscribe-measuring-positive-roi",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://5474140.fs1.hubspotusercontent-na1.net/hubfs/5474140/VideoScribe-Logo%20(1)-min.png"
    },
    "name" : "This email is sent to you by Sparkol Ltd on behalf of The Sparkol Group: home to VideoScribe, Sparkol Studio & Sparkol Academy https://www.sparkol.com/legal. Sparkol Ltd. is registered in England and Wales with registration number 06762963"
  }
}
```