Why You Should Use VideoScribe: Measuring Positive ROI

In today's digital age, visual content reigns supreme in capturing attention and delivering messages effectively. Among the plethora of tools available for making visual content, VideoScribe stands out as a versatile and powerful tool for creating engaging animated videos. Whether you're a marketer, HR professional, educator, or business owner, here’s why VideoScribe should be a part of your toolkit, and how you can measure the positive return on investment (ROI) it brings.

TL;DR: VideoScribe is a powerful tool for creating engaging animated videos. It helps creators captivate audiences effectively. Users can quantify its positive ROI by measuring metrics like engagement, conversions, and cost savings, making it a valuable asset for content creators. Download our free guide to calculate how much positive ROI you’re generating from your video marketing efforts. 

Fun fact 💡 Did you know we used the VideoScribe ‘Sharing Success Whiteboard Style’ template to create this video? The good news is that you can recreate your very own version today by signing up for a free 7-day trial. No credit card or payment details are required! 

VideoScribe enables users to create captivating animated videos effortlessly. Its intuitive interface allows even those without extensive design or animation skills to produce professional-looking videos. The library of customizable templates, characters, text, backgrounds, shapes, and the royalty-free music library empowers users to craft content that resonates with their audience.

By leveraging VideoScribe’s features, businesses can create compelling promotional videos, educational tutorials, product demonstrations, and more. These videos not only enhance engagement but also effectively convey complex ideas in a visually appealing manner.

So, how would you start measuring ROI with VideoScribe?

Investing in VideoScribe can yield significant returns, both in terms of engagement metrics and tangible business outcomes. Here are key metrics and methods to measure the positive ROI of VideoScribe:

1. Engagement Metrics: Track metrics such as view counts, watch time, and social shares for videos created using VideoScribe. Compare these metrics with non-animated content to gauge the impact of animated videos on audience engagement.
2. Conversion Rates: Analyze how animated videos contribute to conversion rates on your website or landing pages. Use tools like Google Analytics to attribute conversions to specific videos created with VideoScribe.
3. Educational Impact: If your videos are educational, measure improvements in knowledge retention or understanding among your audience. Conduct surveys or quizzes to gather feedback on the effectiveness of animated content.
4. SEO Performance: Videos are favored by search engines, contributing to better SEO rankings. Monitor changes in search engine visibility and organic traffic to pages featuring VideoScribe videos.
5. Cost Savings: Compare the cost of creating animated videos with VideoScribe versus outsourcing or using traditional video production methods. Calculate savings in time and resources, which contribute to overall ROI.

VideoScribe is not just a tool for creating animated videos; it’s a catalyst for driving engagement, enhancing learning experiences, and achieving business objectives. By investing in VideoScribe, organizations can effectively measure positive ROI through increased engagement metrics, improved conversion rates, educational impact, enhanced SEO performance, and cost savings.

Whether you're looking to boost your marketing efforts, educate your audience, or simply tell a compelling story, VideoScribe offers the tools and capabilities to achieve these goals effectively. By leveraging its features and measuring the impact through relevant metrics, you can ensure that your investment in VideoScribe translates into tangible and positive returns for your business or organization. Plus we offer exclusive team plans, generating even more cost savings for your business. 

Don’t forget to download our free guide to calculating how much positive ROI you’ve generated from your marketing efforts. Open with Adobe Acrobat for the formulas to automatically update, or use the linked Excel sheet in the guide to plot out your positive return.