Ever wondered how the professionals bring compelling stories to life through captivating animations? Today, we delve into the world of storytelling with Jenny from Doodle Video, who uses VideoScribe to weave magic into her clients' narratives.
We asked Jenny eight questions about her choice of VideoScribe and how it empowers the Doodle Video team to create engaging visual journeys. Join us as we uncover the secrets behind their craft and explore why VideoScribe has become an indispensable tool in their creative arsenal.
1. Please tell us a little about yourself and Doodle Video.
Hello! I'm Jenny, the proud owner of Doodle Video! I started the company way back in 2013 after seeing a whiteboard animation video on someone else’s website and thinking how cool it looked. With a background in marketing, graphic design and production, I soon pulled together a team of creative wizzes, many of whom are still with us, and Doodle Video was born.
At Doodle Video, we specialise in creating bespoke whiteboard animation videos that simplify complex information and captivate audiences. Our clients range from small businesses and educational institutions to international blue-chip companies and eLearning platforms. We believe in the power of visual storytelling and are passionate about helping our clients communicate their messages effectively.
2. What drew you to using VideoScribe to create animated videos?
As I sat at my kitchen table Googling “Hand Drawn Videos”, trying to figure out how the cool video I’d seen was created, I came across, VideoScribe. I was immediately sold! It was easily the best fit, with its user-friendly interface and great feature set.
I was really impressed by its versatility and the quality of animations it could produce by just using the stock images they’d included with the licence, let alone what was possible with using bespoke graphics. Compared to other tools I’d looked at, VideoScribe offered a seamless workflow that would allow fast turnaround of ideas into engaging videos.
3. Can you give us an example where using VideoScribe exceeded your clients' expectations?
One memorable project was for a well-known technology company, where we were tasked with explaining some processes and procedures in an accessible and visually appealing way. Using VideoScribe and some fantastic illustrations designed by our in-house creative team, we produced animations which included their products and offices in each scene.
The end product was not only informative but also visually striking, where viewers were able to recognise familiar environments and products within the graphics, which significantly boosted engagement levels. The client was thrilled with how the animation captured the essence of their business and their unique character.
4. How do you find using VideoScribe day-to-day?
VideoScribe's user interface is incredibly intuitive, making it easy for both beginners and experienced animators to create professional productions. The drag-and-drop functionality, extensive library of images, and customization options allow us to tailor each video to the specific needs of our clients. Additionally, the ability to sync voiceovers and background music seamlessly enhances the overall production quality.
5. What are the key advantages of using VideoScribe?
One of the key advantages of VideoScribe is its time efficiency. It allows us to rapidly prototype and iterate on animations, which is essential for meeting client deadlines. In terms of creative flexibility, VideoScribe offers a wide range of customization options, from hand styles to animation timing, enabling us to create unique and engaging videos that align perfectly with our clients’ branding and messaging.
6. How do you use VideoScribe to meet the unique needs of your different clients?
We tailor VideoScribe's capabilities by leveraging its extensive customization features. For each project, we create bespoke illustrations and select hand styles and colours that match the client's branding. We also use the software’s flexibility to adjust animation pacing and visual elements to suit the specific tone and style required. This ensures that every video we produce is distinct and aligns with the client’s unique identity.
7. What feedback have you received from clients when using VideoScribe, and how has this influenced your approach to using the software?
The feedback from our clients has been overwhelmingly positive. They appreciate the clarity and engagement that our whiteboard animations bring to their messages. This positive reception has reinforced our commitment to using VideoScribe.
8. What’s your best advice for businesses considering branching into the video sphere?
My best advice for businesses is to recognise the power of video as a storytelling tool. Video can convey complex ideas in an engaging and easily digestible format, making it an invaluable asset in any marketing toolkit. For those new to video production, starting with user-friendly tools like VideoScribe can help you quickly create professional-quality content without a steep learning curve.
Using VideoScribe has been the backbone of our video production for over a decade, allowing us to bring our clients' stories to life. Its ease of use, creative flexibility, and professional output make it an indispensable tool in our animation toolkit.
If you’re looking to enhance your marketing efforts with engaging and memorable video content, VideoScribe is definitely worth considering.
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