Mark Lawler works for US tech company Infoblox. His prowess with VideoScribe took him all the way to New York City, on an expenses-paid trip to ring the closing bell at the New York Stock Exchange. We've heard of scribers using their videos to take on the government, reach out to the President, even propose to their girlfriends – now we can add 'taking over the New York Stock Exchange' to the list. Late last year, Mark's company set their employees (all 540 of them) a video challenge. They were asked to explain what Infoblox does, in their own words, as a two minute 'elevator pitch'. Mark wanted to use his illustration skills to tell the company's story, so he started looking around on the internet for animation software that would help him tell his story quickly, easily and cheaply. VideoScribe stood out to Mark because it was so simple to use – he wouldn't need to waste any time learning how to use the software.
I found VideoScribe on Youtube and immediately saw the potential for my video. I signed up for the free 7 day trial and started to work on my first video scribe. I was impressed with how easy it was to learn the tools and how quickly a video scribe can be produced without any prior training. It was a wonderful relief to learn there was a large library of background music built into VideoScribe to use – I had originally thought I would have to narrate the video which I was not looking forward to.
Mark finished his scribe in less than a week, but had so much fun with it he decided to upgrade to a monthly account to make his own scribes that he posts on YouTube. Mark submitted his scribe to the marketing department and crossed his fingers. Two weeks later he was thrilled to discover that he had been chosen as one of eight winners from all over the world.
I was told my video 'wowed' everyone with its professional style, presentation, and delivery of the message. It told the story exactly as I had wanted it to.
The winners were flown out to New York City to take part in a special marketing event, which included ringing the closing bell at the New York Stock Exchange. Mark felt privileged to have the opportunity and proud of his video, which is now being used by Infoblox's sales and marketing department for customer presentations and education.
Thanks to all the awesome developers at VideoScribe. It is an addictive tool with unlimited potential. I am developing a business plan to do more of video scribes for others.
We wish Mark all the best and hope he keeps scribing in the years to come. You can check out his winning scribe for yourself below – we're sure you'll see why it's a winner. If you have an inspiring story you'd like to share, please email us, or get in touch via our Facebook and Twitter pages. Happy scribing!