The ultimate January 2024 social media video content calendar

Posted by Xana Castle on January 2, 2024
Xana Castle

Welcome to the January 2024 edition of our social media content calendar! As we usher in a brand new year, let's dive into the exciting events and social media post ideas for the month.

Before we dive into the content calendar, don't forget to sign up for your 7-day free trial so you can create video content for your social platforms in minutes! 👇


The ultimate January 2023 social media video content calendar

Dry January 🍸

Say goodbye to the holiday indulgence! Encourage your audience to share their favorite mocktail recipes or host a virtual party.

Veganuary 🌱

Embrace a plant-based lifestyle with #Veganuary. Share delicious vegan recipes, highlight vegan influencers, and explore the impact of plant-based living. Encourage your followers to join the movement and share their vegan creations.

Daily Social Media Content Ideas

1st January - New Year's Day 🎉

Celebrate the start of 2024 with a bang! Share a dazzling fireworks video or use this customizable template from VideoScribe and encourage your audience to share their New Year resolutions. Use #NewYearNewGoals to create a sense of community.

2nd January - World Science Fiction Day 🚀

Geek out with your followers! Share your favorite ci-fi books, movies, or TV shows. Create a poll to discover your audience's top sci-fi picks. 

3rd January - International Mind, Body, Wellness Day 💆‍♂️

Promote self-care! Share mindfulness tips, fitness routines, or mental health resources. Customize  our 5 steps to Mental Well-being template  or encourage your audience to share their wellness goals for the year using #MindBodyWellness.

6th January - National Technology Day 📱

Reflect on the evolution of technology! Share a timeline of technological advancements and invite your audience to share their favorite tech gadgets or predictions for the future. 

9th January - National Clean Your Desk Day 🗃️

Start the year organized! Share desk organization tips, before-and-after photos, or time-lapse videos of desk decluttering. Encourage your followers to join the cleanliness movement.

11th January – World Thank You Day 🙏

Express gratitude! Thank your followers for their support. Create a thank-you video or graphics, and ask your audience to share what they're thankful for. Use #ThankYouWorld for a global appreciation moment.

15th January - World Religion Day 🌐

Promote unity! On the 15th of January share insights into different religions, highlight interfaith initiatives, and encourage respectful conversations.

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15th January - Blue Monday 💙

Combat the blues on Blue Monday! Share uplifting quotes, memes, or self-care tips. Host a virtual wellness session or challenge your followers to share their mood-boosting activities. Use #BeatTheBlues to spread positivity.

16th January - Martin Luther King Day ✊

Honor Dr. King's legacy! Share his quotes, host discussions on civil rights, or highlight modern activists. Encourage your audience to share how they're positively impacting their communities. VideoScribe has a customizable video template to share with your employees or followers. 

19th January - Get To Know Your Customers Day 🤝

Celebrate your community! Feature customer testimonials, host Q&A sessions, or launch a customer spotlight series. Create a personalized hashtag to encourage engagement.

24th January - International Day of Education 📚

Promote the power of education! Share inspiring stories, and educational resources, or host a live Q&A with educators. VideoScribe has several education templates you can use like the lesson overview template below. Check them all out here. Use #EducationDay2024 to join the global conversation on the importance of learning.

25th January - Burns Night 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Celebrate Scottish culture! Share Burns Night recipes and poetry, or host a virtual ceilidh. Encourage your audience to share their Scottish heritage or experiences. Use #BurnsNightCelebration for a virtual Scottish feast.

25th January – Opposite Day ⬅️➡️

Have fun with contradictions! Share playful content, create humorous polls, or challenge your followers to post captions that contradict the image. Use #OppositeDayFun for a day of lighthearted banter.

26th January - Australia Day

Celebrate down under! Share Australian trivia and recipes, or showcase Aussie influencers. Encourage your followers to share their favorite Aussie experiences or dreams. 

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27th January - Holocaust Memorial Day 🕊️

Remember and reflect on the 27th of January. Share stories of resilience, host virtual memorial events, or amplify educational resources about the Holocaust. 

31st January - National Hot Chocolate Day ☕

Warm up with sweetness! Share hot chocolate recipes, host a cozy Instagram Live with a cocoa expert, or run a hot chocolate-themed contest. Use #HotChocolateDay2024 to create a virtual cocoa party.

That wraps up our January 2024 social media content calendar ideas! Let us know in the comments which celebrations you'll incorporate into your social media campaign. 👇

Topics: Inspiration & Ideas, Marketing


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