7 Ways Video Increases Sales Conversion

Sales professionals need innovative tools to stand out and engage with prospects effectively. One of the most powerful tools at your disposal is video. But not just any video — animated video. Video is one of the most powerful tools to boost conversions, engage your audience, and drive sales. It captures attention, builds trust, and simplifies complex information better than text alone.

Plus with VideoScribe, it’s easy to transform how you approach your sales strategy, delivering engaging, visually appealing, and clear content to your prospects. Did you know you can sign up for a free 7 day trial of VideoScribe? Simply follow this link to create your account and get animating today. In this blog, we outline seven proven ways video can increase sales conversions—plus we’ve included a handy, free downloadable checklist to help you get started. 

1. Grab Attention Quickly

The first few seconds of a video can determine whether a potential buyer or customer stays engaged or moves on. Here’s how to make an impact quickly:

• Use eye-catching thumbnails with bold visuals.
• Keep your introduction short and engaging (within the first five seconds).
• Optimize video length—shorter videos (30–90 seconds) work best for awareness.
• Video is more engaging than static images or text, keeping potential customers on your page longer.
  
  

2. Build Trust and Credibility

People buy from brands they trust. Seeing a real person or product in action builds confidence in potential buyers.

• Record authentic customer testimonials.
• Showcase product demos or founder story videos.
• Add captions to improve accessibility and engagement.
• Highlight social proof and real-life success stories.
  
  

3. Simplify Complex Information

Explaining key details visually helps customers understand faster and reduces hesitation. A well-crafted video makes even the most complex products or services easy to grasp.

• Use explainer videos to break down concepts.
• Highlight product benefits in a simple, clear way.
• Incorporate animation to illustrate difficult ideas.
• Demonstrate step-by-step processes visually.
  
  

4. Create an Emotional Connection

Emotion influences buying decisions more than logic, and video conveys emotion effectively. A compelling story can make your brand more relatable and memorable.

• Use storytelling techniques to connect with viewers.
• Add background music to enhance the mood.
• Feature real people using your product to create authenticity.
• Showcase before-and-after results to reinforce the impact.
  
  

5. Improve Landing Page Performance

Videos on landing pages can increase conversions by up to 80%, making them a valuable addition to your sales funnel.

• Embed a short, high-impact video above the fold.
• Keep it focused on a single call-to-action (CTA).
• Test autoplay vs. click-to-play options to see what works best.
• Ensure fast-loading video formats to prevent slow page speeds.
  
  

6. Increase Email and Ad Click-Through Rates

Video content can significantly improve engagement in both email marketing and paid advertising.

• Including “video” in an email subject line boosts open rates by up to 19%.
• Use GIFs or video thumbnails in emails for higher engagement.
• A/B test video ads vs. static ads to optimize performance.
• Include captions to grab attention, even when muted.
  
  

7. Boost SEO and Organic Traffic

Google prioritizes video content, helping your business rank higher in search results and attracting more organic traffic.

• Optimize video titles and descriptions with SEO keywords.
• Add transcripts for accessibility and search engine indexing.
• Share videos across social channels to increase reach.
• Embed videos on key website pages to improve dwell time.

To help you implement video into your sales strategy effectively, we’ve created a downloadable guide and checklist outlining the 7 Ways Video Increases Sales Conversion. This resource is designed to provide you with actionable insights and step-by-step instructions on how to use VideoScribe to capture attention, simplify complex messages, and boost your sales results. Whether you're new to video marketing or looking to refine your approach, this guide will ensure you’re equipped with the right tools to start driving conversions and delivering powerful, engaging content that resonates with your audience. Download it now to get started!

Get Started with Video

Now that you know how video can increase sales conversions, it’s time to take action. Here’s a quick checklist to guide you:

• Choose the right type of video for your goal (testimonial, explainer, demo, etc.). 
• Keep your video short and engaging. 
• Add captions and optimize for mobile viewing. 
• Embed videos on landing pages and emails for maximum impact.
• Track performance metrics to refine your strategy.

By leveraging video strategically, you can enhance engagement, build trust, and ultimately drive more sales. Start incorporating video into your marketing efforts today and watch your conversions soar.

COMING UP NEXT: Read our blog on 'How Personalized Video Outreach Is an Effective Sales Tool', plus download our free checklist!