It’s almost that time of year again - time to put up the cobwebs (instead of taking them down), carve frightfully-faced pumpkins and overfill your candy bowl! With Halloween just around the corner, brands and businesses around the world are launching into their spooky seasonal campaigns. And that means us too! We’ve launched our spot the difference Halloween competition with our wicked witches. They’re brewing potions in their cauldrons but there’s a difference... Spot it and enter for your chance to win one of our three prizes! So clearly competitions are one way that you can embrace Halloween in your video marketing, what are some others? In this blog, we’re going to share 5 fang-tastic Halloween video marketing ideas to get your audiences screaming for more.
Watch our quick video summary of Halloween video marketing
Video is a spooktacular way to improve your engagement metrics and audience retention. Watch our 60 second recap video to learn about our 5 Halloween video marketing ideas.
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Our Halloween video marketing ideas
So, what's first?
1. Showcase your Halloween-ified products or services
What is Halloween-ifying? It’s our made-up word to describe the Halloween transformation of your products or services. So many businesses Halloween-ify themselves by offering limited edition Halloween products or services. If you’re a bakery, you might look at releasing a Pumpkin spice donut to celebrate Halloween! If you’re a hairdresser, you could look at Halloween-ifying your salon and stylists. If you’re an app developer, you could temporarily change the app's icon badge to evoke the desirable spooky feel. However you choose the Halloween-ify your business offering, make sure you share it with a video!
We love what Lush UK has done to celebrate the season this year! Home to devilishly delicious bath bombs, moisturizers and soaps, Lush UK have just launched their limited edition Halloween bath bombs. Check out their video showcasing their Halloween-ified products
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Looking for treats that do the trick? It’s frightening how little time there is left to shop the limited edition Halloween range 🎃👻 What is your favourite new product this year? It’s spooky how few of you get to see our posts 👻 Here we will let you know when we are sharing exciting updates across the #LushCommunity. Sign up (link in our bio) to ensure you never miss the latest launch, an exclusive product drop or your chance to vote for the products you want to see next…
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2. Launch a seasonal user generated content campaign on social media
This is one of the most cost-effective ways to produce video content. How? It’s your loyal users and followers who do all the content creation - you get to sit back, relax and select which videos you like most! By launching a Halloween themed user generated content campaign, you open the doors for your users to be creative and promote for you. From your side, you need to create a brand-aligned hashtag, monitor the posts the align to your tags and share your favorite videos.
NYX Cosmetics is doing this perfectly for Halloween this year! Their customers are creating video tutorials showing how they’ve created their scary Halloween looks using NYX cosmetics. By using the hashtag #nyxcosmeticsdollhouse, NYX Cosmetics can easily identify which videos and posts they’d like to reshare to showcase their boo-tiful products.
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No clowning around here - you’re IT for me 🤡 @mimles breaks this creepy, clown illusion down with this mesmerizing makeup tutorial. Snag our #halloweenmakeup essentials at @ultabeauty to recreate the look 💋 🎈 SFX Crème Color Palette in Brights + Primary 🎈 Ultimate Palette Phoenix + Ultimate Utopia 🎈 Face & Body Glitter 🎈 Glitter Primer 🎈 Can’t Stop Won’t Stop Concealers in Soft Beige + Light Ivory + Pale 🎈 Epic Wear Liquid Liners in Red + White + Stonefox + Black 🎈 Suede Matte Lip Liner in Spicy 🎈 On the Rise Mascara 🎈 Epic Wear Liner Sticks in Pitch Black + Pure White 🎈High Glass Illuminating Powder • #nyxcosmeticsdollhouse #nyxcosmetics #crueltyfreebeauty
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3. Contests, competitions, and giveaways
As you’ve already seen, we’ve jumped on board by running a Halloween competition! And we’re not the only ones. Brands around the world are using the Halloween season to drive up their sales revenue and engage their customers with contests, competitions and giveaways. You could create a brand-aligned hashtag - like what NYX Cosmetics have done - for your followers to win something from your business. You could run a “buy one get one free” offer on all Halloween-ified products… whatever you choose, make sure you use video to show it.
White Bear Center for the Arts in Minnesota has just launched their Halloween contest. Their Youth and Outreach Director, Mr. Kyle, dresses the part to announce the contest’s launch and how you can enter to win! Check it out:
4. How-to content
How-to content is a great way to create useful content for your users that cleverly showcases your products being used. For example, let’s say you run a hardware store. You could create a ‘How to build your own tombstone and coffin Halloween decorations’ video. It’s a great way to show off your timber product line, along with all the materials (paint, nails, hammer, sandpaper, etc).
We love how Tesco did this for 2019’s Halloween season. They created a “How to make a Halloween puking pumpkin” video. It’s only 19 seconds long but perfectly showcases exactly which Tesco products you need to make your pumpkin “puke” and frighten your guests.
5. Launch a branded Halloween specific video
Creating a seasonal Halloween video is a no brainer. It’s the easiest way to show off your brand while celebrating the spooky traditions. We’ve said it once, we’ve said it twice and we’ll say it again: video is one the best ways to get your audience listening and sharing. There are so many fantastic examples of brands creating content for the Halloween season but our favorite goes back into the archives… back to 2012.
In October 2012, LG - the multinational consumer electronics company - released their Halloween specific video. But rather than adding seasonal embellishments to their product videos, they took the scare factor to the next level. By using their TVs as the base of the elevator, they cleverly conveyed the visual quality of an LG TV, while scaring unsuspecting elevator guests. How do you think you would’ve reacted?
So there you have it! Halloween is more than just another seasonal campaign - it’s a time-sensitive opportunity for businesses to get creative and show off their spooky side (while hopefully generating a few wins along the way).
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