Ultimate January social media video content calendar

We don't know about you but we're ready for a new year. 2020 has delivered some seriously unexpected events and left us wishing we'd kept the returns receipt... 🙈 

But there's a heap of fun, important and exciting events taking place this January that'll help your business get off to a flying start. So, to help you make the most of these opportunities (and give you some time to prep before the holidays) we've compiled a full list of the major events and awareness days taking place in January 2021. We've also sprinkled in some example videos to give you a little inspiration for how you might get involved with these events on social media. 

Before we get into the calendar, did you know that you can sign up to a VideoScribe trial, for free? No joke! Just create your account here, and you’re in. You don’t need to have any design, video or animation experience. Just click, drag and drop! 

January social media content calendar

1st - New Year’s Day  #NewYearsDay

Happy 2021! There's a lot to celebrate about being in a new year with fresh possibilities so join in the fun with your audiences by sharing a fun animated video. You could even include your personal resolutions or objectives for the year. 

2nd - Science Fiction Day #ScienceFictionDay

Science Fiction Day brings together fans of the popular genre. The date was chosen because it's thought to be famous science fiction writer Isaac Asimov’s birthday. Why not ask your community to share their favorite Sci-Fi books, films and more, or involve your colleagues to create a round up of your best Sci-Fi picks. 

4th - National Trivia Day #NationalTriviaDay

We all have a solid collection of pointless facts - now's your chance to use them! Entertain and intrigue your audience with your random knowledge of anything from plants to chess. 

5th - National Bird Day #NationalBirdDay

From owls to penguins, National Bird Day is all about celebrating our feathered friends and promoting conservation projects. To bring your community closer to nature, try creating a local bird spotting video with advice on how to recognize different species. Go one step further with a bird bingo, ticking a box for every type of bird seen from your garden. 

11th - Clean Off Your Desk Day #CleanOffYourDeskDay

Whether it's your office desk or kitchen table, by mid-January you've probably gathered a strong stack of papers, coffee cups and computer cables. So take some time to clear your space and your mind by having a sort out. 

11th - Human Trafficking Awareness Day #HumanTraffickingDay

13th - National Sticker Day #NationalStickerDay

Who doesn't love stickers? Try creating your own virtual stamps to add to social media posts and content. It's as simple as adding your logo or a graphic, adding some funky text and hitting publish. 

15th - National Hat Day #NationalHatDay

While it might sound on the sillier side, Hat Day is actually an opportunity to learn about different parts of history and culture. Hats are worn for all sorts of reasons so use this time to share your story or stories from your community. 

18th - Martin Luther King, Jr. Day #MLKDay

Martin Luther King, Jr. was an American minister and civil rights activist and this holiday is celebrated near to his birthday (Jan. 15). It's a time to celebrate King's life and achievements and reflect on equality. To join in the conversations, why not share your favorite King quote in a video like we have 👇

20th - Cheese Lovers Day #CheeseLoversDay

We have a feeling this will be a popular one... Whether you're a dairy lover or vegan champion, give a shout out to your favorite cheese and ask your audience to share theirs. 

21st - National Hugging Day #NationalHuggingDay

Hugging releases dopamine and serotonin, which can boost your mood and relieve symptoms of depression. We all need a little mood boost in January so why not take the opportunity to hug your loved ones (in your COVID bubble) and send virtual hugs to those further away. 

21st - Get to Know Your Customers Day #GetToKnowYourCustomersDay

We love this day. All businesses can benefit from better understanding their customers so seize this opportunity to start conversations and build meaningful connections. You could focus in on how customers use your products, what they'd like to learn more about, or even just their pet's names. It's up to you, get creative.

23rd - National Pie Day #PieDay

Celebrate your favorite pie places, pie types and everything about pie on National Pie Day. 

24th - National Compliment Day #NationalComplimentDay

A genuine compliment can make someone's day so why not seize this opportunity to tell your friends, family or colleagues what you love and appreciate about them. 

25th - Opposite Day #OppositeDay

You might remember this one from childhood. It really is what it sounds like - for one day up is down, down is up and back is forwards. Have some fun on social treating everything as opposite. 

26th - Australia Day #AustraliaDay #AustraliaDay2021

Australia Day is the official national day of Australia and it's celebrated with beach parties, barbecues and fireworks. If you're an Australian company or have Australian customers, why not share a quick video wishing them an awesome celebration.  

28th - Data Privacy Day #PrivacyAware

Since COVID-19 has pushed more of us to shop, socialize and manage our finances online it's crucial to protect your data privacy. So consider ways you can help your community stay safe online and they'll thank you for it. Why not create a quick video with some key tips like we have. 

That brings us to the end of your social media calendar for January - which events and holidays will you be getting involved with? Comment and let us know 👇

In the meantime, start creating your video content with VideoScribe, just click below to create your account 🎉