The ultimate January 2023 social media video content calendar

Posted by Clemmy Ralph on December 29, 2022
Clemmy Ralph

The festivities are officially over - 2023 is here! We hope you had a fun-filled time celebrating the holiday season with lots of yummy food and drink, we know we did! Today, we're kicking off the new year with the ultimate social media content calendar for the month ahead. We've dug deep and rounded up the top holidays and celebrations in January that you can use to fill up your content calendars. 

Before we dive into the content calendar, don't forget to sign up for your 7-day free trial so you can create video content for your social platforms in minutes! 👇


The ultimate January 2023 social media video content calendar


Whole of January - Dry January

January is also known as 'dry January' and many people will ditch the booze for the entire month to make up for the amount of drinking that takes place in December.

Whole of January - Veganuary

Veganuary is an annual challenge run by a nonprofit organization that promotes veganism by encouraging people to adopt a vegan lifestyle for the month of January.

1st January - New Year's Day

The start of the month marks the start of a brand new year! Celebrate the start of 2023 by sharing a fun animated video with your audience. We have a New Year's Eve video template available for you to customize in VideoScribe, check it out below 👇

2nd January - World Science Fiction Day

January 2nd commemorates the birth of science fiction writer Isaac Asimov for his popular science books and works of fiction.

6th January - National Technology Day

To celebrate National Technology Day in January, take the time to reflect on how technology has shaped the past, present and future.

9th January - National Clean Your Desk Day

Why not use this day to organize and clear out your office desk to start the new year with a decluttered workspace?!

14th January - Dress Up Your Pet Day

Dig out your cutest pet outfits and show them off on January 14th in a fun social media post! Or make it a competition amongst your colleagues to see who has the best pet outfit.

15th January - World Religion Day

World Religion Day is celebrated on January 15th and is a reminder of the need for peace and harmony between religions.

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16th January - Blue Monday

The third Monday of January has been given the gloomy title of Blue Monday due to post-Christmas blues and dark, cold nights.

16th January - Martin Luther King Day

This day commemorates the life of Dr. King, a Baptist minister and prominent leader in the American civil rights movement. 

19th January - Get To Know Your Customers Day

Celebrate your customers on January 19th by bringing out a new loyalty program, creating a social media contest or creating exclusive offers or discounts for loyal customers.

21st January - Hugging Day

January 21st is dedicated to hugging! Celebrate this day by showering your loved ones with affection and hugs.

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22nd January - Chinese New Year

Chinese New Year is an annual festival to celebrate the beginning of a new Lunar New Year, starting the Year of the Rabbit.

24th January - International Day of Education

January 24th is a day dedicated to celebrating the importance of education in our lives.

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25th January - Burns Night

A Burns supper is a celebration of the life of the poet Robert Burns. The suppers are normally held on or near his birthday.

26th January - Australia Day

Australia Day is the official national day of Australia and is celebrated with firework displays, beach barbecues and street parades.

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27th January - Holocaust Memorial Day

Holocaust Memorial Day is commemorated on January 27th, the same day that the Auschwitz concentration camp was liberated in 1945.

31st January - National Hot Chocolate Day

January 31st is a day devoted to this delicious warm chocolatey drink, so be sure to cozy up with your favorite hot chocolate while watching a movie.

So, that's all for our January 2023 social media content calendar! We hope you're full to the brim with ideas to add to your content calendars for the upcoming month. Let us know in the comments which celebrations you'll be adding to your social media plans 👇


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