How to drive business results with short-form video

Posted by Clemmy Ralph on June 7, 2023
Clemmy Ralph

In today's fast-paced digital world, short-form video content has taken center stage on social media platforms. With the rise of TikTok, Instagram Reels and YouTube shorts, it's becoming increasingly evident that short-form videos are capturing the attention and engagement of users like never before.

In this blog post, we will explore the reasons why we should embrace short-form video on social media and how it can revolutionize your online presence and increase your ROI.

Before we get into the blog, don't forget to sign up for your free 7-day trial of VideoScribe so you can create your own videos to use on social media 👇

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In a world where attention spans are shrinking, short-form videos are thriving. These bite-sized videos, usually ranging from a few seconds to a minute, are ideal for capturing your audience's attention quickly. With creative editing and transitions, captivating visuals and storytelling, short videos can make a lasting impact on viewers. In a society where scrolling has become a reflex, short-form videos have the potential to stop the endless scrolling and entice your audience to engage with your content.

Let's look at reasons why short-form videos are a MUST for your social media marketing strategy 👇

Higher levels of audience engagement

Short-form videos encourage higher levels of audience engagement compared to other forms of content, such as static images. The interactive nature of videos, such as challenges, trends, and duets, encourages viewers to participate and collaborate. By leveraging the viral nature of short-form videos, individuals and brands can massively increase their reach and create a dedicated following. 

💡 Try using engaging animation techniques to capture your audience's attention on social media! Check out this animated video template which showcases different ways you can animate text to engage your audience.

Convey your messages more effectively

Videos help you to deliver your messaging in an engaging way. Companies can leverage this to convey messages more effectively, showcase products or services, and share helpful information. Short-form videos are the ideal way to explain complex topics and share tutorials or quick hacks with your audience. This makes video a powerful tool for businesses to take advantage of. 

See the example below of how you can use whiteboard animation to easily explain an idea or topic 👇

Connect with your audience

Short-form videos are a great way for companies to express their creativity and showcase authenticity. Gen Z and Millennial audiences prefer to learn about products or services through video, making it a great way to connect with those generations on social media. These forms of video also enable unfiltered and spontaneous moments, allowing viewers to connect with the real people behind the camera. 

💡 Did you know? You can layer animations over live-action footage to add EVEN more creativity to your social media videos using VideoScribe! Check out this blog where we explain exactly how to do just that.

Increase your ROI

According to a recent Hubspot report, short-form video on popular social media channels like TikTok, YouTube shorts and Instagram, generate the highest return on investment compared to other channels. With these platforms on the rise, 33% of marketers are planning to invest most of their marketing budget into these channels. So, let 2023 be the year that you start creating videos for your social media!

💡 In VideoScribe, you can access a wide range of video templates created specifically for social media. Check out our range of vertical templates here.

To help you get started with creating your own videos, VideoScribe has pre-made video templates for social media ready and waiting for you to use. Simply sign into your account, or start a 7-day free trial, to start creating your social media content in minutes!



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