---
title: The secrets to shadow dance group's amazing animated stories
description: After winning Britain's Got Talent these shadow dancers have been signed to star in a multi-million pound TV campaign. Take lessons from them to create better scribes.
image: https://blog.videoscribe.co/hubfs/attractionshadowdancers%20(1).png
---
[](https://www.videoscribe.co/)
- [Home](https://www.videoscribe.co/en/)
- [Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
- [Pricing](https://www.videoscribe.co/en/pricing/)
- [Blog](https://blog.videoscribe.co/)
- [About](https://www.videoscribe.co/en/about/)
- [Help](https://support.sparkol.com/knowledge)
- [Login](https://www.videoscribe.co/en/login/)
- [Try for free](https://www.videoscribe.co/en/free-trial/)
- [Home](https://www.videoscribe.co/en/)
- [Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
- [Pricing](https://www.videoscribe.co/en/pricing/)
- [Blog](https://blog.videoscribe.co/)
- [About](https://www.videoscribe.co/en/about/)
- [Help](https://support.sparkol.com/knowledge)
- [Login](https://www.videoscribe.co/en/login/)
- [Try for free](https://www.videoscribe.co/en/free-trial/)
1. [Home](https://www.videoscribe.co/)›
2. [Blog](https://blog.videoscribe.co/test-122121)›
3. [Case Studies & Examples](https://blog.videoscribe.co/test-122121/tag/case-studies-examples)›
4. The secrets to shadow dance group's amazing animated stories
# The secrets to shadow dance group's amazing animated stories
Posted by [Andy Rodriguez](https://blog.videoscribe.co/test-122121/author/andy-rodriguez) on January 20, 2020
**Two years after winning series seven of Britain's Got Talent, Hungarian shadow dancers Attraction have been signed to star in another multi-million pound TV advertising campaign. Understanding why the group's animated routines are still so popular can help us create better scribes.**
## An amazing animation starts with a super story
Attraction's performers work together to create a stunning animation effect, telling a narrative story by forming a series of silhouette scenes with their bodies.
In their BGT semi-final routine, we're shown all the joy and pain of one man's journey from birth to fatherhood. Just like a great scribe, the routine relies on a powerful story.
## Suspense and emotion are powerful storytelling tools
Two things make Attraction's 'animated' dance stories so popular:
1. **Suspense** - Waiting for the dancers to assemble and reveal each new scene is exciting. Seeing something unexpected is a happy surprise. The suspense is what grabs and keeps our attention.
2. **Emotion** - We become passengers on our hero's journey to adulthood via adventure, heartbreak and joy. We experience these emotions too and this makes the story far more memorable for us.
## Tips for your next scribe
Add more emotive language to your next video script. Emotional content - even something simple such as 'we were delighted' - triggers an emotional response in your viewer. This emotional connection makes them more likely to remember and re-tell your story.
Use visual metaphor to make your animation more surprising. Bring your words to life with images that the viewer wouldn't have expected - try not to rely on the obvious illustration of an idea.
Topics: [Case Studies & Examples](https://blog.videoscribe.co/test-122121/tag/case-studies-examples)
[.png "VideoScribe")](https://www.videoscribe.co/en/free-trial)
## Start your 7 day free trial today
Instant access, no upfront payments, no risk
[](https://cta-redirect.hubspot.com/cta/redirect/5474140/fedeff97-352f-4443-a1ed-2d842315ae4a)
### Subscribe to our blog
### POPULAR POSTS
- 
[How to record a professional sounding voiceover](https://blog.videoscribe.co/test-122121/how-to-record-a-professional-sounding-voiceover)
- -1.gif)
[Sparkol Win Global Growth Award For Excellence In Innovation In International Trade](https://blog.videoscribe.co/test-122121/sparkol-win-global-growth-award-for-excellence-in-innovation-in-international-trade)
- 
[Why is Katy Perry so popular?](https://blog.videoscribe.co/test-122121/why-is-katy-perry-so-popular)
- 
[Introducing the latest Sparkol Creative Services showreel](https://blog.videoscribe.co/test-122121/introducing-the-latest-sparkol-creative-services-showreel)
- 
[Award-Winning Teachers Flips Her Classroom With VideoScribe](https://blog.videoscribe.co/test-122121/award-winning-teachers-flips-her-classroom-with-videoscribe)
### YOU MIGHT ALSO LIKE
[Does my dog speak English? Walking and talking with the animals](https://blog.videoscribe.co/test-122121/does-my-dog-speak-english-walking-and-talking-with-the-animals)
January 21, 2020
[How a two minute story helped feed and shelter the homeless](https://blog.videoscribe.co/test-122121/how-a-two-minute-story-helped-feed-and-shelter-the-homeless)
January 21, 2020
### COMMENTS
[](https://www.sparkol.com/en/)
### Company
[About us](https://www.videoscribe.co/en/about/)
[Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
[Help and Support](https://help.videoscribe.co/knowledge)
[Pricing](https://www.videoscribe.co/en/pricing/)
[VideoScribe Legacy](https://www.videoscribe.co/videoscribe-legacy)
[Security](https://www.videoscribe.co/en/security/)
[VideoScribe by Sparkol](https://www.videoscribe.co/en/who-is-sparkol/)
### Partners
[Affiliates](https://ui.main.com/merchant-profile-terms/18788)
[Resellers](https://www.videoscribe.co/en/resellers/)
### Legals
[Terms of use](http://www.sparkol.com/legal?__hstc=174690109.1bad370ff82786bc535d3bdf9bc915a2.1733304386981.1767788977555.1767789106068.1165&__hssc=174690109.3.1767789106068&__hsfp=425688717)
[Privacy policy](https://www.sparkol.com/privacy?__hstc=174690109.1bad370ff82786bc535d3bdf9bc915a2.1733304386981.1767788977555.1767789106068.1165&__hssc=174690109.3.1767789106068&__hsfp=425688717)
[Cookies](https://www.sparkol.com/cookies)
### Inspiration
[Templates](https://www.videoscribe.co/en/templates/)
[Our blog](https://blog.videoscribe.co/)
[Academy](https://www.videoscribe.co/en/our-academy/)
### Get in Touch
Sparkol Limited - UK
T: +44 (0)117 428 6117
Sparkol Limited - USA
T: 646-475-1630
```json
{
"@context" : "https://schema.org",
"@type" : "BreadcrumbList",
"itemListElement" : [ {
"@type" : "ListItem",
"item" : "https://www.videoscribe.co/",
"name" : "Home",
"position" : 1
}, {
"@type" : "ListItem",
"item" : "https://blog.videoscribe.co/test-122121",
"name" : "Blog",
"position" : 2
}, {
"@type" : "ListItem",
"item" : "https://blog.videoscribe.co/test-122121/tag/case-studies-examples",
"name" : "Case Studies & Examples",
"position" : 3
}, {
"@type" : "ListItem",
"name" : "The secrets to shadow dance group's amazing animated stories",
"position" : 4
} ]
}
```