---
title: Here's How A Powerful Slogan Will Unite And Excite Your Crowd
description: Suffrage made me think about slogans and their affect of rallying people to a cause. These 6 political slogans show how to express the essence of messages
image: https://blog.videoscribe.co/hubfs/occupy-1.png
---
[](https://www.videoscribe.co/)
- [Home](https://www.videoscribe.co/en/)
- [Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
- [Pricing](https://www.videoscribe.co/en/pricing/)
- [Blog](https://blog.videoscribe.co/)
- [About](https://www.videoscribe.co/en/about/)
- [Help](https://support.sparkol.com/knowledge)
- [Login](https://www.videoscribe.co/en/login/)
- [Try for free](https://www.videoscribe.co/en/free-trial/)
- [Home](https://www.videoscribe.co/en/)
- [Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
- [Pricing](https://www.videoscribe.co/en/pricing/)
- [Blog](https://blog.videoscribe.co/)
- [About](https://www.videoscribe.co/en/about/)
- [Help](https://support.sparkol.com/knowledge)
- [Login](https://www.videoscribe.co/en/login/)
- [Try for free](https://www.videoscribe.co/en/free-trial/)
1. [Home](https://www.videoscribe.co/)›
2. [Blog](https://blog.videoscribe.co/test-122121)›
3. [Case Studies & Examples](https://blog.videoscribe.co/test-122121/tag/case-studies-examples)›
4. Here's How A Powerful Slogan Will Unite And Excite Your Crowd
# Here's How A Powerful Slogan Will Unite And Excite Your Crowd
Posted by [Emily Bartlett](https://blog.videoscribe.co/test-122121/author/emily-bartlett) on January 17, 2020
**Suffrage hits our cinema screens this autumn. This film about protest got me thinking about slogans, and how effectively they rally people to a cause. These 6 political slogans show how to express the pure essence of any message.**
## All those still reading say 'aye'!
I love Tony Robbins. I love [the hypnotic quality of his voice](https://youtu.be/m5LmfARzwDU). But I really love it when he makes people scream 'aye!' when he describes a feeling they've experienced.
Aye is Tony's slogan, his chant. It's a rallying call for his movement. It says 'shout this and join us.'
A slogan is the frustrations and demands of a cause distilled to a handful of words – designed to build a following and create energy.
Here are 6 of the most potent political protest calls.
### 1) We are the 99%
Once upon a time, people believed statistics. It was a time when, [60% of the time, they worked every time](https://youtu.be/pjvQFtlNQ-M). That's because statistics are data, and data impresses.
The Occupy statistic forces you to imagine the most one-sided fight of all time. Victory seems inevitable with numbers like these.
99% captures perfectly the imbalance and injustice that sparked the protest, and draws the battle line very clearly.
### 2) Four legs good, two legs bad
Yes, this one's fictional. And yes, in the end, twisted to evil. But there's beauty in Animal Farm's maxim.
It plays on our basest fears of the 'other'. It appeals to the most paranoid, angry, uneducated goat on the farm. It says, 'They don’t look like us, so they’re not with us.'
Awful, xenophobic stuff. But very succinct, and very effective.
### 3) Deeds not words
The more militant elements of the women's suffrage movement couldn't have summarised their frustrations any better.
Deeds not words is a demand for direct action by the movement's members, and by the people who can give them the vote.
It urges suffragettes to smash windows and go on hunger strike. And it demands that supportive politicians put their money where their mouths are.
### 4) One, two, three, four. We don't want your fucking war!
What's great about this? What's not, more like. The elementary math, the reminder that it's their war, the 4/4 rhythm, the profanity.
The profanity offends, it grabs attention. The rhythm and rhyme are catchy and easy to chant in unison.
It states a grievance, points a finger, and lodges deep in the memory.
### 5) We are the people (*Wir sind das Volk*)
On 4 November 1989, half a million people gathered in East Berlin's Alexanderplatz to demand reform in East Germany.
But their slogan spoke to Germans on both sides of the wall. *We* are the people. We *are* the people. We are the *people*.
Wherever you place the emphasis, the message is the same: you govern for us, and this is what we want. The wall fell 5 days later and the slogan became 'We are *one* people'.
### 6) The people wants to bring down the regime (*Ash-shab yurid isqat an-nizam*)
Tunisia, Egypt, Yemen, Lebanon, Syria, Bahrain, Palestine, Jordan, Sudan. The Arab Spring took hold in numerous countries across a vast region.
With differing grievances and demands for political and social reform, a single chant united these groups.
### And finally...
Let's have an honourable mention for *Community*'s Annie Edison...
> No matter what you’re told, we have to clean the mold! [#CommunityLivesOn](https://twitter.com/hashtag/CommunityLivesOn?src=hash) [#Election2014](https://twitter.com/hashtag/Election2014?src=hash) [pic.twitter.com/SxtLZJmW6I](http://t.co/SxtLZJmW6I)
>
> — Community (@CommunityTV) [November 4, 2014](https://twitter.com/CommunityTV/status/529694757669175296)
When political or social aims are distilled into a chant, and repeated over and over, it becomes a mantra. And it gives spectacular energy and momentum to the movement.
In the words of Troy and Abed for GCTV:
> This is interesting. Annie Edison has reduced her platform to one issue and turned that issue into a sound bite. And it rhymes, and people love it.
Topics: [Case Studies & Examples](https://blog.videoscribe.co/test-122121/tag/case-studies-examples)
[.png "VideoScribe")](https://www.videoscribe.co/en/free-trial)
## Start your 7 day free trial today
Instant access, no upfront payments, no risk
[](https://cta-redirect.hubspot.com/cta/redirect/5474140/fedeff97-352f-4443-a1ed-2d842315ae4a)
### Subscribe to our blog
### POPULAR POSTS
- 
[How to record a professional sounding voiceover](https://blog.videoscribe.co/test-122121/how-to-record-a-professional-sounding-voiceover)
- -1.gif)
[Sparkol Win Global Growth Award For Excellence In Innovation In International Trade](https://blog.videoscribe.co/test-122121/sparkol-win-global-growth-award-for-excellence-in-innovation-in-international-trade)
- 
[Why is Katy Perry so popular?](https://blog.videoscribe.co/test-122121/why-is-katy-perry-so-popular)
- 
[Introducing the latest Sparkol Creative Services showreel](https://blog.videoscribe.co/test-122121/introducing-the-latest-sparkol-creative-services-showreel)
- 
[Award-Winning Teachers Flips Her Classroom With VideoScribe](https://blog.videoscribe.co/test-122121/award-winning-teachers-flips-her-classroom-with-videoscribe)
### YOU MIGHT ALSO LIKE
[Does my dog speak English? Walking and talking with the animals](https://blog.videoscribe.co/test-122121/does-my-dog-speak-english-walking-and-talking-with-the-animals)
January 21, 2020
[How a two minute story helped feed and shelter the homeless](https://blog.videoscribe.co/test-122121/how-a-two-minute-story-helped-feed-and-shelter-the-homeless)
January 21, 2020
.png)
[The secrets to shadow dance group's amazing animated stories](https://blog.videoscribe.co/test-122121/the-secrets-to-shadow-dance-groups-amazing-animated-stories)
January 20, 2020
### COMMENTS
[](https://www.sparkol.com/en/)
### Company
[About us](https://www.videoscribe.co/en/about/)
[Using VideoScribe](https://www.videoscribe.co/en/using-videoscribe/)
[Help and Support](https://help.videoscribe.co/knowledge)
[Pricing](https://www.videoscribe.co/en/pricing/)
[VideoScribe Legacy](https://www.videoscribe.co/videoscribe-legacy)
[Security](https://www.videoscribe.co/en/security/)
[VideoScribe by Sparkol](https://www.videoscribe.co/en/who-is-sparkol/)
### Partners
[Affiliates](https://ui.main.com/merchant-profile-terms/18788)
[Resellers](https://www.videoscribe.co/en/resellers/)
### Legals
[Terms of use](http://www.sparkol.com/legal?__hstc=174690109.1bad370ff82786bc535d3bdf9bc915a2.1733304386981.1767788977555.1767789106068.1165&__hssc=174690109.3.1767789106068&__hsfp=425688717)
[Privacy policy](https://www.sparkol.com/privacy?__hstc=174690109.1bad370ff82786bc535d3bdf9bc915a2.1733304386981.1767788977555.1767789106068.1165&__hssc=174690109.3.1767789106068&__hsfp=425688717)
[Cookies](https://www.sparkol.com/cookies)
### Inspiration
[Templates](https://www.videoscribe.co/en/templates/)
[Our blog](https://blog.videoscribe.co/)
[Academy](https://www.videoscribe.co/en/our-academy/)
### Get in Touch
Sparkol Limited - UK
T: +44 (0)117 428 6117
Sparkol Limited - USA
T: 646-475-1630
```json
{
"@context" : "https://schema.org",
"@type" : "BreadcrumbList",
"itemListElement" : [ {
"@type" : "ListItem",
"item" : "https://www.videoscribe.co/",
"name" : "Home",
"position" : 1
}, {
"@type" : "ListItem",
"item" : "https://blog.videoscribe.co/test-122121",
"name" : "Blog",
"position" : 2
}, {
"@type" : "ListItem",
"item" : "https://blog.videoscribe.co/test-122121/tag/case-studies-examples",
"name" : "Case Studies & Examples",
"position" : 3
}, {
"@type" : "ListItem",
"name" : "Here's How A Powerful Slogan Will Unite And Excite Your Crowd",
"position" : 4
} ]
}
```